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WASHINGTON -- None of the 13 remaining Republican presidential candidates support comprehensive immigration reform with a path to citizenship for undocumented immigrants, now that Sen. Lindsey Graham of South Carolina has dropped out of the race.

Some of Grahams policy stances were bold for a GOP presidential candidate, which is perhaps why he never rose above one or two percent in the polls. He frequently criticized businessman Donald Trump for his anti-immigrant rhetoric and went after Sen. Ted Cruz of Texas for his opposition to abortion ban exceptions. He publicly said that climate change is caused by human activity and said he was open to increasing taxes to reduce the national debt. The Republican field is a lot more conservative without the good-humored Graham, who also distinguished himself by being the field's only bachelor.

On immigration reform, Graham worked with fellow candidate and Florida Sen. Marco Rubio to pass the so-called Gang of Eight" bill in 2013, warning his fellow Republicans that they needed to get right with Latino voters if they wanted to have any chances at electoral success in the future. Many Republicans thought so at the time, and the bill passed 68 to 32. Since then, GOP candidates have veered so far right that it's hard to believe a bill that would have allowed undocumented immigrants to earn citizenship passed the Senate only two years ago. Rubio has all but disowned the bill, saying that although he's still open to legal status for undocumented immigrants, he wouldn't support a comprehensive bill like the one he once championed without first enacting stronger border security measures.

Graham, though, stuck to his guns, and his statements on immigration throughout his short presidential run are remarkably similar to what he's said in the past.

The senator has consistently said that the GOP needs to embrace immigration reform in order to win the White House.

If we dont pass immigration reform, Graham said in 2013, if we dont get it off the table in a reasonable, practical way, it doesnt matter who you run in 2016. Were in a demographic death spiral as a party, and the only way to get back in the good graces with the Hispanic community, in my view, is to pass comprehensive immigration reform. If you dont do that, it really doesnt matter who runs in my view.

Former President George W. Bush got 44 percent of the Hispanic vote in 2004, but Mitt Romney got just 27 percent of the vote in 2012.

This is an odd formula for the party to adopt, the fastest growing demographic in the country, and were losing votes every election, Graham said on Fox News that same year. Its one thing to shoot yourself in the foot -- just dont reload the gun. I intend not to reload this gun when it comes to Hispanics. I intend to tear this wall down and pass an immigration reform bill thats an American solution to an American problem.

The 2016 GOP field is more conservative following Lindsey Graham's decision to drop out of the presidential race.

Graham, who made pragmatic arguments for comprehensive immigration reform in 2013, stuck with the same message this year.

Unless there is a baby boom that I dont see coming, and Im part of the problem, Im not married and I dont have any kids, we better hope we can improve our legal immigration system -- were going to need a lot more legal immigration than is in this bill, I wish we could do more, he said on the Senate floor in June of 2013. Whos going to take care of the Baby Boomers when we retire whos going to replace the workers in our economy if we dont have better legal immigration?

He repeated this argument exactly two years later, in June.

We're going to be down to two workers for every retiree in the next 20 years, he explained at the Aspen Ideas Festival. So when I hear a Republican say, We need to cap legal immigration, what world are you looking at?

Graham was alone among the Republican candidates in another regard too: He was the only one to clearly and consistently condemn Trump for his anti-immigrant, anti-Muslim rhetoric. He said Trumps plan to deport all undocumented immigrants would kill the Republican Party, and is stupid, illegal and not practical.

"I believe Donald Trump is destroying the Republican Partys chances to win an election that we cant afford to lose," Graham said earlier this month. "You think you're going to win an election with that kind of garbage?"

The Democratic National Committee was quick to point out that Graham's departure from the GOP field left it a lot more hostile to immigration reform.

In its 2012 election autopsy, the Republican Party made a big deal about supporting immigration reform and reaching out to Hispanic voters," DNC spokesman Eric Walker said in a statement Monday. "Three years later, the one presidential candidate who has consistently favored comprehensive immigration reform just dropped out of the race after attracting virtually no support.

"At the same time, [Donald Trump] has consistently demonized immigrant communities," Walker continued, "while [Ted Cruz] recently challenged the rest of the field to align with his extreme position of opposing legalization or citizenship for undocumented immigrants. Good job, good effort, GOP.

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Immigration Reform's Best GOP 2016 Ally Just Dropped Out ...

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Social networking has become very popular over the decades, and web sites based on the concept have millions of users. Some companies even hire marketing analysts to create ads for their social networking sites. Whether for personal or business reasons, the connections available through social networking can be a great benefit.

Social networking has been known to be the root of the establishment of many businesses today. Some of these businesses have been so successful as a result of social networking that they train their employees on how to socially connect with others. Netflix, an online DVD rental site, recognized the benefits of social networking and has begun to allow users to create social media profiles within their accounts. Popular television shows such as the CBS comedy "Two and a Half Men," which performed well in Nielsen rankings, thrive largely because of social networking. Analysts credited the show's success to networking sites and the number of people posting reactions to specific quotes from episodes.

Students are taught in college how to socially network. They are offered classes in communication that teach them how to interact with others on business and personal levels. Students are taught about the positive impact social networking can have on a business. In conducting surveys, many businesses report that the majority of their feedback indicates that their clients found out about them through word of mouth.

All over the country, people on all levels seek to network socially. Social networking has become so popular that many web sites have been created to allow users to create profiles and interact with others. This has made it easier for people who may not be in the same location to connect with one another. People who even live in other states have found it easier to communicate this way instead of having to physically be where another person is.

Social networking can occur on a business or a personal level. It can help you establish relationships that can benefit you later. In a business prospective, social networking can help you make contacts that can help you professionally. On a personal level, social networking can connect you with others that share similar interests.

Some social networking sites have gotten negative attention and have discouraged people from continuing to network. In some cases, women have been stalked after making contact with others through social networking sites. In any situation, it is best to practice safety but not to let negative attention discourage you from networking. If you choose to social network for business or personal reasons, make sure you are taking precautions and networking safely. Do not give out any of your personal information or home address when you are first connecting with others.

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About Social Networking | eHow

Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales.

The earliest modern marketers understood this Sell the sizzle, not the steak was one popular catchphrase.

Charles Revson was one of the masters of modern marketing. He built the Revlon cosmetics empire that made him a billionaire nearly 50 years ago back when that was an outrageous amount of money.

Revlon sold cosmetics, yet their marketing focused on attraction creating demand by selling excitement, fashion, and fantasy.

Thats the goal of your content marketing to make your brand attractive.

Nothing more, and nothing less.

The early days of modern marketing were predominantly about advertising. These were the glory days of Madison Avenue, when perception was everything.

Perception has been replaced by choice, and informational content is an essential component that helps consumers make better choices.

To make your brand attractive today you have to answer questions and solve problems. This is the role of your content marketing.

However you position it, your content marketing should be designed to create value.

Value in this economy is attractive. It can indeed create excitement, but in a very different way than that used by traditional marketers.

So, your content marketing challenge is simple. Learn what your ideal customers value most, then educate them on how the products and services that your brand offers can fulfill, satisfy, achieve, accomplish, and otherwise meet their needs and wants.

Consumers now have a voice that largely determines the value of a brand. In fact, whether you realize it or not, they own your brand.

If the goal of content marketing is attraction, then the next logical step is engagement which is what social networking does well.

This is something that many marketers do not understand. They expect to go straight from attraction to a sale. While that may occasionally be possible, it is unlikely much like progressing to marriage after a first date.

Use your social media channels to engage your prospects to develop relationships and build trust. Thats what leads to new business.

This is a process.

You know your sales process. Its often an intuitive process that has enabled you to grow a successful business.

So that everyone on your team knows how it works, you have to write out the steps and train your team to work together on delivering it.

Having a great sales process gives your prospects the confidence that your team will take them to where they want to go.

That confidence starts with your team. When they are confident, that gets transferred to your prospects.

The result is new business.

Attraction, Engagement, and Conversion = the formula for your success with social media marketing.

What do you think?

Simple once you understand it, right?

About the Author:Jeff Korhan, MBA, is theauthor ofBuilt-In Social: Essential Social Marketing Practices for Every Small Business(Wiley 2013)

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff onLinkedIn,Twitter,Facebook, andGoogle+.

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Social Marketing is a Process - Jeff Korhan

Description

The Graduate Certificate in Social Marketing and Public Health is offered to graduate students and professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs. The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years.

Each year, USF holds a Social Marketing and Public Health Field School and hosts an international conference in social marketing and health, which has drawn over 3,500 participants during the past 11 years.The University of South Florida also houses a CDC funded Prevention Research Center which is developing a community-based approach to social marketing.

The certificate program was developed to meet the training needs of graduate students and professionals with master's level training (minimally) in multiple disciplines, such as, public health, environmental protection, anthropology, social work, humanitarian engineering, and marketing.

This certificate is offered fully online.

1. Current enrollment, or 15 hours in a graduate program, OR 2. Bachelor's degree with a minimum of three years professional experience

Students who do not meet these requirements will be considered on a case-by-case basis per recommendation of the certificate advisor.

To learn about the application process, and to access the application, please review our application process.

None are required.

A total of 12 credit hours are required for completion of the Certificate.

PHC 6411 - Introduction to Social Marketing for Public Health (3 credits) PHC 6705- Formative Research Methods in Social Marketing (3 credits) PHC 6460 - Social Marketing Program Management (3 credits) PHC 6461 - Advanced Social Marketing Program (3 credits)

N/A

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Twelve (12) credit hours are required for completion of the Certificate. These courses may be applied to the Master's program at the discretion of the Certificate Director.

International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.

Carol Bryant (813) 974-6686 send email

Jim Lindenberger 813-974-3603 send email

Michelle Hodge 813-974-6665 or 1-888-USF-COPH send email

Graduate Certificates 813-974-4926 send email

Department Website

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Social Marketing and Social Change | USF Graduate Certificate

One example of a social campaign. The Ad Council produced this campaign to get kids to brush their teeth. Ad Council

Updated November 09, 2015.

For many nonprofit managers, marketing equals fundraising.

But your organization exists for more than just bringing in donations. By using social marketing methods for behavior change, you can boost the effectiveness of programs and activities that are the reason your organization exists to make a difference.

Social marketing uses the same tools and techniques of commercial marketing, but its purpose is to bring about positive health and social change.

The bottom line for social marketing is behavior change.

Social marketing, as described here, is different from using social media to communicate or peer-to-peer and consumer-generated content.

Indeed, this social marketing has been around for over several decades, used to address issues around the world, from family planning, to HIV/AIDS, to breast cancer screening.

When social marketers develop a program strategy, they consider the same elements of the marketing mix as commercial marketers.

However, the social marketing mix has to be adjusted to take into account the unique nature of the products and environments with which they work.

What does the social marketing mix look like, and how is it different from the Four Ps that commercial marketers use?

The social marketing product is not usually a tangible item although it can be (condoms, for instance).

Social marketers sell a particular behavior. While you may be promoting a life-saving or life-improving practice, quite often social marketing behaviors are things that people don't particularly want to do, such as eat more fiber, conserve water, exercise, or get a colonoscopy.

To address this issue, you must use the same tools as commercial marketing to promote the product's benefits based on the target audience's core values. Show them how using the product helps them become the person they want to be.

While adopting the product may have a monetary cost, more significant price considerations are social and emotional costs.

These include:

The strategic issue is to figure out how to reduce the "price" as much as possible and make it easy and stress-free to perform the behavior.

How will you make the product available? How and where can people perform the action? Where can they get the product?

The idea of a camera's aperture is relevant here.

Just like a camera's lens opens and shuts very quickly to let in the light when you take a picture, you have only a small window of opportunity to get your message through to the target audience at a time and place they can act on it.

Your potential participants will not go out of their way to look for your messages. You need to go to them and provide the opportunity to learn quickly and easily about the product and perform the behavior.

Promotional approaches for social marketing do not differ much from those used by commercial marketers.

One key difference may lie in the types of target audiences addressed. Many are not the kinds of consumers that a for-profit business would even consider going after.

They may be low-income, unable to speak English, difficult to find, and uninterested in making any changes in their lives.

Social marketers must be creative in the ways they promote their products to these hard-to-reach populations.

And because of the inherent challenges faced by social marketing programs, I have added four more Ps to the social marketing mix

When planning and managing a social marketing campaign, you must take into account all of the people who can affect the success of the program, such as the external publics, the target audience, groups that influence the target audience, policymakers, the media, and others outside the organization.

Just as important, there are the people within your organization that you must convince or inform.

For instance Board members and management staff must approve your plans. Even the receptionist who answers the phones needs to know what to do when someone calls in response to your campaign.

Many social marketing issues are so big that one organization cannot address them. That's when you need partners to pull off a particular campaign.

Potential partners include organizations (other nonprofits, government agencies, and businesses) that have one or more of the following attributes:

Government or organizational policies can act as a catalyst for social change on a large scale.

When policies provide an environment of support for a particular behavior, people are much more likely to make that behavior change and stay with it.

For example, nonsmoking workplace policies make it easier for smokers to quit by ensuring that they do not see others lighting up around them, thus removing social cues to smoking.

Unlike businesses, many nonprofit organizations cannot automatically set aside a percentage of their revenue for marketing activities.

Social marketers must be creative and proactive in seeking funding for their campaigns from sources such as corporate partners, foundations, donations, and government agencies.

Use the social marketing mix to go beyond fundraising. Use marketing to make an impact on the lives of the people your organization exists to serve.

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How Nonprofits Sell Behavior Change with Social Marketing