Mediaboss Marketing

Google began slowly rolling out entity search almost two years ago in an effort to increase relevancyby identifying what words mean. By developing a smarter search that understands the correlation between strings of characters and real-life context, Google can improve the user experience by offering timely, accurate results.

Since then, weve seen a major evolution of search that has changed listings for organic, paid, local, shopping, and many additional features. But what does thismean for your brand? Below, Ihave highlighted how these changes have affected search and offered insight into how your brand can overcome this changing environment to stay relevant.

The Knowledge Graph is a knowledge base used to enhance Googles search results with semantic search information gathered from a wide variety of sources. Googles entity search aims to expand the Knowledge Graph by understanding relationships through stringing together relevant data and making real-world connections between content and how users search.

Today, when users search, Google analyzes past searches on similar topics and collects the information other users found relevant to build its Knowledge Graph. Google takes this information and displays it directly on its search page within graph panels. These panels save users time and allow search engines to learn more about the behaviors and interests of its users.

Google leverages the Knowledge Graphs connected web of information to suggest related points of interest that simplify the search experience and help further educate users.

Entity search is another twist in the winding road of search optimization.One result of this new direction is that Google now provides direct answers to many queries within the search results, eliminating the need for users to click a link on the search engine results page (SERP).

However, this does not eliminate the need for brands to perform SEO.Google pulls its Knowledge Graph information from websites that are established as an authority based on search engagement, social activity, engagement around the web, and use of what they deem asfactual data.

That means it is important to continue developing quality content and high rankings in search. Some brands and publishers will have the opportunity to be referenced as direct answers due toentity search; its also important to not forget that niche and in-depth content still holds value for those users deeper in the sales cycle looking for more information.

As youve seen in search results, Google has continued to develop its knowledge graph feature with an assortment of panels and carousels focused around an increasing variety of topics. Google pulls information for these direct answer panels from partnerships (ex: restaurant menus) and facts (ex: historical information, birthdays, definitions) which limits the need for users to leave Google and dig for information through other websites.

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Increasing Search Visibility With Googles Entity Search

SOURCE: topseos.com

April 01, 2015 03:00 ET

NAPLES, FL--(Marketwired - April 01, 2015) - topseos.com, the independent authority on internet marketing, has named HigherVisibility the second best search engine optimization firm for April 2015. Each month the independent research team at topseos.com examines thousands of agencies to determine which agencies produce the most impressive solutions. The recommendations are updated on a monthly basis to account for the latest successes within the internet marketing industry.

The process for researching and listing the best companies offering search engine optimization solutions involves a meticulous examination of their core strengths. The five areas of evaluation associated with successful SEO campaigns include needs analysis, keyword analysis, off page optimization, on page optimization, and reporting methods. The results of this process are used to decide which companies to include within the ratings each month. The ratings are updated monthly to account for the latest developments within the industry.

topseos.com is also active within various online marketing events and conferences. The independent research team often performs industry research to identify the latest relevant news and information important to buyers and professionals. Often times firms provide topseos.com with an inside look to new developments.

topseos.com evaluates and declares the best SEO agencies in the industry. Based on the thorough investigation process HigherVisibility was named as the best performing company. Those looking for a company with solid customer satisfaction and a trustworthy history of performance should consider HigherVisibility.

About topseos.com

topseos.com is an established independent research firm focusing on the evaluation and rankings of search engine marketing services all around the world. The rankings are created by the independent research team each month to feature the top search engine marketing services based on their achievements and their rating achieved through the proprietary evaluation process.

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topseos.com Unveils HigherVisibility as the Second Top Search Engine Optimization Service for the Month of April 2015

Phoenix, AZ (PRWEB) March 31, 2015

Helix House, a results-driven Internet marketing agency with years of experience in the industry announces record demand for retail outlet search engine optimization related services. From social media marketing to traditional search engine optimization as well as wide range of Internet marketing related services, Helix House offers comprehensive services for businesses looking to achieve better online exposure. From establishing a brand to advancing an existing brand, Helix House has helped countless businesses over the years achieve their goals and objectives with regard to gaining better market share and in outperforming the competition. From full-scale web development to email marketing and text message marketing as well as pay per click advertising and video production, Helix House consistently exceeds the expectations of clients.

With a long list of accolades and industry recognition, Helix House is a company that consistently commands the respect of other Internet marketing firms. In addition, the company is known for providing dedicated personal account representatives for each and every business that chooses to work with this aggressive and smart Internet marketing firm. Helix House knows the importance of providing businesses dedicated personal account reps and even ensures that each client has an agent's direct cell phone number, office line and email contact. This insures the clients are always in the loop with regard to the Internet marketing efforts that are being undertaken with regard to their website and their business. Few other Internet marketing agencies in the business can come close when it comes to a dedication to customer service and total customer satisfaction.

Retail outlets have increasingly discovered the value of modern Internet marketing as compared to traditional marketing and advertising outlets like newspapers and TV. As such, these businesses are depending upon experienced Internet marketing firms to achieve impressive results in terms of improved business performance. In addition, Helix House provides direct feedback to customers with regard to their Internet marketing efforts. This helps businesses know what is happening with their marketing efforts at all times. It also helps to show businesses how visibility is growing online over time. Heat maps and call tracking as well as a number of other important metrics are provided so that retail outlets can carefully monitor the development of their Internet marketing campaign.

Helix House provides modern up-to-date and accurate Internet marketing services for retail outlets as well as medical professionals, legal professionals, and a host of other businesses, industry and manufacturing businesses that desire access to the latest in modern online marketing services. This trusted name in Internet marketing continues to grow in scope providing more businesses with greater options when it comes to Internet marketing. From search engine optimization to social media management and email marketing as well as traditional web development, Helix House is the company to watch in the coming years. This recent announcement with regard to record demand for retail outlets search engine optimization related services provides further insight into the growing demand for effective and results driven Internet marketing related services.

Helix House is a highly innovative forward-looking Internet marketing agency located in sunny Arizona and beautiful New Mexico. The company has consistently exceeded industry expectations to routinely rank highest among some the best Internet marketing companies in the country. Recognized as an industry leader, this Internet marketing firm has helped hundreds of businesses across the country to gain better online ranking, online exposure and overall recognition. Helix House outpaces the competition year after year by leveraging the latest Internet technology, ideas and concepts to deliver extraordinary results for businesses large and small.

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Helix House Announces Record Demand For Retail Outlet Search Engine Optimization Related Services

(PRWEB) March 31, 2015

Helix House, an award-winning Internet marketing agency announces record demand by dental professionals for search engine optimization services. As an industry leader in Internet marketing and Internet advertising, Helix House delivers real and measurable results when it comes to a wide range of Internet marketing campaigns and programs. Offering different sized businesses different size programs ensures that there is an affordable package for every business seeking better online exposure. From attorneys to medical professionals and contractors as well as realtors and other business professionals, Internet marketing is quickly becoming the preferred method of advertising and brand development. Few other forms of marketing and advertising available today can compare to what the Internet has to offer in terms of increased business and improved bottom-line performance for businesses of all sizes.

From pay per click programs to social media management and traditional search engine optimization as well as email marketing and text messaging, Helix House delivers real and measurable results for businesses. Dental professionals are discovering the value of Internet marketing and are increasingly turning to Internet marketing agencies to achieve improved online performance. Better exposure online and improved conversion rates can ultimately equate to better overall business profitability. As traditional media such as newspaper and TV continues to fade into the background, Internet marketing will only grow in popularity with businesses large and small. One of the keys to achieving the best results in terms of Internet marketing is to work with the right marketing agency. Helix House has proven over the years to be a results-driven Internet marketing firm.

Helix House has a long list of accolades, awards and favorable reviews and has been written up in many publications as being a dedicated team of professionals that gets results for businesses. Those looking for the best in Internet marketing related services are increasingly turning to Helix House. Few other companies in the industry can compare when it comes to the level of customer service and total customer satisfaction. Having been ranked the number one search engine optimization company in Arizona, Helix House has a reputation that speaks for itself. Dental care providers looking to leverage the Internet to their advantage are discovering the value of working with the right Internet marketing firm. This recent announcement with regard to record demand by dental professionals for search engine optimization services is further confirmation that a growing number of medical professionals are turning to the Internet as a way to improve patient acquisition and retention.

Helix House is a highly innovative forward-looking Internet marketing agency located in sunny Arizona and beautiful New Mexico. The company has consistently exceeded industry expectations to routinely rank highest among some the best Internet marketing companies in the country. Recognized as an industry leader, this Internet marketing firm has helped hundreds of businesses across the country to gain better online ranking, online exposure and overall recognition. Helix House outpaces the competition year after year by leveraging the latest Internet technology, ideas and concepts to deliver extraordinary results for businesses large and small.

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Helix House Announces Record Demand By Dental Professionals For Search Engine Optimization Services

BladeFit and 2A Rights. Second Amendment rules!
On his day off, Nate McBride squeezes off a few rounds with some friends. Shooting rifles crosses over to sword stances remarkably well.

By: Blade Fit

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BladeFit and 2A Rights. Second Amendment rules! - Video