Mediaboss Marketing

Synthesio, named the leader in The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014 report, is a Global Social Intelligence Platform. Built for scale, Synthesio is a true enterprise platform providing insights, analytics, and engagement across the enterprise. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.

NEW YORK, April 2, 2015 /PRNewswire/ --Today, leading global Social Intelligence and social media listening tool, Synthesio, announced the release of Impact. This new update will help explain the Return on Investment (ROI) of social media and will help marketers understand how to tie social data and performance, including the work being done and money being spent, back to business analytics.

"The number one question that C-suite level executives ask their social media and marketing people is 'what ROI can we see from all the social media work you say is so important for us,'" explained Synthesio's CEOLoic Moisand. "We know that it is important to make sure that everyone understands the value of social media, and that is a key part of why we started Synthesio in the first place. Impact is the next step forward in our industry, and allows us to provide the best results, information and data to our customers."

Impact allows customers to manage and optimize their brand's social activities by tracking the awareness, acquisition, activation and satisfaction of their audience over a desired time frame, and as conversations are happening. The update is aimed at creating an understanding of what is driving growth in online buzz for brands, which channels garner that buzz and how the audience is converting into engaged users and advocates.

"As someone who quite often has to explain to the C suite what the value is of social media and online conversations, this direction is exactly what I am looking to get out of an Online Intelligence platform," said David Parkinson, Head of Digital for Africa, Middle East and India at Nissan Motor Corporation, and an early Synthesio client. "Synthesio is showing that they understand what their customers need and that is why I appreciate the vision that they have, to move in the right direction by starting to focus on ROI, and moving to understand how to connect the online conversations to a meaningful return metric, whether its financial or reputational. All CMOs are ultimately looking for an answer to the 'so what' question, Impact is a huge step towards helping companies start to answer that."

"Mentions and mention volumes only tell brands and businesses half the story about their social presence, something that everyone is familiar with since we constantly hear the ROI question about social media," said Matthew Zito, VP of Product. "How far are marketing campaigns spreading across the social web? Which owned Facebook pages and Twitter accounts are growing the fastest? How many new engaged users and advocates does the brand have this week? How do users feel about the brand? How can we prove that the work we're doing on social media is actually having an effect on our business? These are all questions marketers and analysts are constantly asked. Now, with Impact, they can answer in real time with quantitative data, making it easier than ever for brands to track the impact of their social investments and identify business opportunities."

Impact allows marketers to:

For a translation of this press release in French, please click here.

About SynthesioSynthesio, named the leader in The Forrester Wave: Enterprise Listening Platforms, Q1 2014 report, is a Global Social Intelligence Platform. Used by some of the world's top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen, analyze, and engage with consumer conversations across social and mainstream media within one platform.Founded in 2006, Synthesio has offices inNew York,Paris,London, andSingapore. http://www.synthesio.com

Media Contact:Adam Dalezman Public Relations Manager adalezman@synthesio.com (646) 760-0021

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Synthesio Introduces Impact: Metrics Connecting Social to Marketing and Business Results

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Direct Mobile Pages Custom Made Video Commercial Marketing service ( City ) selection - Video

Closing Thoughts on Social Media Marketing Strategies
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Closing Thoughts on Social Media Marketing Strategies - Video

PNG: Control of social media 'necessary', says The National

http://www.pmc.aut.ac.nz/pacific-media-watch/png-control-social-media-necessary-says-national-9193

Sunday, April 5, 2015

Item: 9193

PORT MORESBY (The National/Pacific Media Watch): The job of the media in maintaining equilibrium between truth and public perception and in ensuring always to remain just and objective cannot be overstated, says Papua New Guinea's The National in an editorial. The newspaper's editorial says:

For certain people, including politicians, public perception is almost everything and heavily dependent on portrayal by the media.

The mainstream media has today taken on an undeclared competitor. In an ideal scenario, the social media, via internet applications and multitude local blogs must necessarily complement the traditional media.

Where mainstream newspapers, radio and television are inhibited by situations such as geographical location or censorship and commercial considerations, social media could be the available option.

However, recent developments have given rise to criticisms against the abuse of social media in spreading defamatory information, lies and half-truths.

In the absence of any legal control or monitoring of the use of social media, it is open to widespread abuse.

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PNG: Control of social media 'necessary', says The National

An online retailer took the wraps off the new Linksys Wireless A/G Media Center Extender a bit early last week. Today Linksys has officially announced its release. The WMCE54AG connects to wireless-a, wireless-g or wired Ethernet to share digital movies, TV shows, pictures or music on their Windows Media Center PC. A remote control allows you to control the menus on TV to easily find what you are looking for. It will be available towards the end of October for $300 USD.

See press release below.

Using a Wireless-A, Wireless-G, or wired Ethernet connection, the Media Center Extender streams homemade or downloaded premium movies and digital photos stored on a Windows Media Center PC to TVs around the home for the whole family to enjoy. A digital music collection or Internet radio station can play in full glory through a stereo system, freed from those little computer speakers. Users can also watch and pause live TV shows or record them digitally for viewing later.

The Media Center Extender sits by a home stereo and television and connects to them using standard consumer electronic cables such as RCA connectors. It then communicates with the Media Center PC via a home network using Wireless-A or Wireless-G networking or if users prefer, it can be connected by use of 10/100 Ethernet cabling. Using the remote control and the user-friendly menus on your TV, users can quickly find the digital movies, TV shows, pictures or music on their Windows Media Center PC. Users can even chat with friends through Microsoft Windows Messenger while watching movies on the same screen.

Windows XP Media Center Edition 2005 harnesses the power of the PC to enable consumers to enjoy their digital photos, music, videos and recorded TV like never before, said Will Poole, senior vice president of the Windows Client Business Group. Microsofts vision for creating and enjoying digital entertainment in the home is further enhanced through the innovation of companies such as Linksys which offers customers the freedom and flexibility to extend their digital entertainment anywhere throughout the home.

In the latest home networking report by market research firm In-Stat/MDR, titled Digital Domicile 2004: Home Networking Hits the Big Time said, the continued need for broadband sharing and a growing interest in entertainment networking will drive the total value of equipment with a home networking connection of some type from $8.3 billion in 2004 to $17.1 billion by 2008. The emergence of media networking continues to be the most exciting part of the home networking market. We expect Microsofts Media Center Extender technology to accelerate this trend going forward into 2005.

Moving media content around the home is becoming a popular application for wireless networks, said Mike Wagner, Linksys director of world wide marketing. Working closely with Microsoft, we are now able to stream premium content over the network so consumers can take their digital content from the PC and enjoy it in the comfort of their living room where the whole family can share the experience. What users can do with the new Wireless A/G Media Center Extender: * Choose the digital video content you want to watch, and select where and when you want to watch it

* Watch home or downloaded digital movies and browse digital pictures on a television.

* Watch and record TV shows. Record by series, actor, category and more.

* Comes equipped with a free on screen program guide that tells users what is on TV.

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Linksys New Wireless A/G Media Center Extender