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Hillary Rodham Clinton on Tuesdaybegan to sketch out a presidential campaign focused on persistent economic difficulties facing Americans, making her case with a tacitacknowledgment of the limited success on that front under the Obama administration.

Her first campaign day since her Sunday announcement was equal parts traveling circus and listening tour, taking placein the state that started her slide toward defeat in the 2008 contest.

Clinton adopted a populist air at her first public event, which was held in an auto shop at Kirkwood Community Colleges Jones County Regional Center. She toured the facility and then sat at a table with teachers and students, under two vertical car lifts.

"I think we all know that Americans have come back from some pretty tough economic times, and our economy and our country are much better off because Americanfamilies have basically done whatever it took to make it work," she said in introductory remarks. "But I think its fair to say as you look across the country, the deck is still stacked in favor of those already at the top. And theres something wrong with that.

"Theres something wrong when CEOs make 300 times more than the typical worker. Theres something wrong when American workers keep getting more productive but that productivity is not matched in their paychecks. Theres something wrong when hedge fund managers pay lower tax rates than nurses or the truckers I saw on I-80 as I was driving here over the last two days.

"So weve got to figure out in our country how to get back on the right track," said Clinton, who had received strong support from big business in past campaigns.

Clintons first appeal was deeply focused on Iowa besides the interstate reference, she touted the college debt levels of the state at one point. But she also used the visit to remind voters of the biography of one of the worlds best-known women.

She recounted her mothers abandonment as a child, her fathers work as a small-business man, her churchs teachings about helping others, her lawyer work for the Childrens Defense Fund, her efforts to pass a healthcare initiative which failed a successful program for childrens coverage as first lady, her work as a New York senator after the Sept. 11 attacks and her tenure as secretary of State.

She said the country faced "four big fights": building "the economy of tomorrow, not yesterday," strengthening families, protecting the nations security, and getting "unaccountable money" out of a dysfunctional political system. She raised the prospect of a constitutional amendment to block the sorts of campaign donations that have been used by all sides--Clinton herself is expected to benefit in 2016--but have particularly helped Republicans.

During aneducation roundtable, Clinton said she supported President Obamas proposal to make community college free. She also backed the controversial national standards known as Common Core that have drawn opposition among both social conservatives and liberals.

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Hillary Clinton's Iowa campaign opens: Populist theme, convivial in tone

Hillary Clinton held her first Iowa campaign event Tuesday and outlines her four major goals for running for president.

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She said she has four main goals: Building the economy of tomorrow, strengthening families and communities, fixing the political system and getting money out of it even if it takes a Constitutional amendment and to protect our country.

Clinton toured Kirkwood Community College and held a roundtable discussion with students and teachers in Monticello.

Clinton talked about education, having to go into debt to afford education and how the deck is stacked against average Americans.

"We have to figure out in this country how to get back on track," Clinton said.

I've been fighting for children and families my entire life because of my mother's example," Clinton said.

Clinton talked about her path to this moment and why she is running for president.

"I want to be the champion who goes to bat for Americans," said Clinton.

The event is the first of many small campaign events and personal "conversations" with voters, part of an effort by her campaign to tamp down big expectations.

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Hillary Clinton outlines her 4 major goals during Iowa stop

MONTICELLO, UNITED STATES: Hillary Clinton arrives in Iowa on Tuesday during an overland road trip to begin a series of low-key meetings with ordinary voters and set the tone for her campaign.

It is in Monticello, a small town of 4,000 inhabitants in the key Midwestern state that the former top US diplomat will hold her first small roundtables with middle-class voters after crowding into a van traveling from New York.

Clinton finally announced her bid to join the race to succeed President Barack Obama and give Democrats a third-straight presidential term for the first time in more than half a century.

The announcement unleashed a fierce, highly-coordinated Republican attacks on her "failed policies of the past" and what they call an uneven performance at some of the highest levels of US government.

The 2008 campaign veteran struck a note of humility this time with her pledge to champion "everyday Americans" -- a departure from her hard-as-nails approach when she lost her party's nomination to Obama seven years ago.

She traveled via a modest mini-van with a small team, rather than a private jet, with much of her itinerary shrouded in secrecy.

So intentionally subdued was her trip that she managed to order food at a restaurant unnoticed in a Toledo, Ohio suburb.

The restaurant manager only recognized her after receiving a call from a New York Times reporter and watching surveillance camera footage.

An agricultural state of a little more than three million residents, Iowa plays an outsized role in US geography and political history.

It is the first electoral battleground for White House candidates, where voters make their preferences known before any other state in party primaries and caucuses.

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Hillary Clinton arrives in Iowa on low-key campaign tour

When Hillary Rodham Clinton kicked off her 2008 presidential primary campaign, she soared into Iowa on a Gulfstream corporate jet, and nobody blinked.

This time around, Mrs. Clinton bounced into the state in a GMC van nicknamed Scooby, stopping at a Chipotle restaurant along the way, and set the country buzzing. Well, at least social media buzzed.

The contrast says a lot about the candidate and the kind of campaign she plans to run for 2016.

On her second presidential run, Clinton is downplaying her multimillionaire-star-politician status and trying to appeal to middle-class Americans and working-class voters. Her campaign announcement video touted "everyday Americans," and on her kickoff campaign road trip, that's exactly the image Clinton tried to project.

On her 1,000-mile road trip from her home in Chappaqua, N.Y., to her first campaign stop in Monticello, Iowa, Clinton's van pulled into a Pilot gas station in Pennsylvania Sunday, where she tweeted an image posing with a family from Michigan. On Monday afternoon, she stopped at a Chipotle restaurant in Maumee, Ohio, a suburb of Toledo, ostensibly, to fuel up for the long campaign ahead.

The presidential candidate, wearing dark sunglasses, and joined by longtime aide Huma Abedin, ordered a chicken burrito bowl, a chicken salad, a Blackberry Izze drink, and a soda.

The Chipotle pit stop was part of a campaign narrative designed to make the former first lady, perhaps one of the most recognized politicians on the planet, appear more like a low-key, average American.

It worked a little too well.

Clinton, barely disguised behind dark sunglasses, went largely unrecognized.

Apparently, Clinton's campaign wanted to see their candidate sighted, humbly ordering and paying for her chicken burrito bowl like an everyday American. So they telephoned The New York Times and tipped off a reporter, setting off a flood of stories.

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What Hillary Clinton's Chipotle stop says about her campaign

I recently came across an interesting article in theWall Street Journal that made me want to pack my bags and head for a historical experience, plentiful sunshine, and powdery beaches. The article discussed the city of Vigan, which is regarded as oneof the regionsbest-preserved Spanish colonial towns. In fact, its now a Unesco World Heritage site that was recently selected as one of the New 7 WondersCities.

Thanks to a clever marketing campaign that includes the slogan Its More Fun In The Philippines, there has been an increase on tourism to spectacular locations like Vigan from overseas travelers who may have never heard of the town previously.

This got me thinking. There has to be some talented content marketers in Philippines if theyre able to keep attracting a growing number of foreign tourists. So, I decided to do a little digging and I also discovered some rather interesting facts.

Out of a population of just over 100 million, there are almost 42 million internet users who spend roughly 21.5 hours per week online. Despite being one of the slowest countries in Southeast Asia for smartphone usage, 2015 could be a turning point. Thanks to cheaper brands (such as CherryMobile, StarMobile, MyPhone) smartphone penetration in the Philippines is expected to reach 50% this year. Overall, it appears the Filipino internet audience is the one of the fastest growing in Asia.

Theres going to be a lot of potential for businesses to capitalize on with this emerging digital market such as what the recent tourism marketing campaign as accomplished.

Because of this vital information and opportunity to tap into such a promising market, we at SEJ decided to seewhat kind of content is being discussed and shared in the Philippines. Following several hours of research, we compiled the following list of marketer blogs located in the Philippines based on subjective criteria like voice, content strategy, and quality.

If we forget to include a blog that you feel is worthy of this list, please feel free to add your suggestion in the comment section below.

Finally, the following list is no particular order. Enjoy.

Screen Shot Kaiserthesage Philippines Premier Online Marketing Blog 2/17/15

Jason Acidre is a Manila-based SEO strategist who has contributed for the likes of Moz, Search Engine Land, Intuit, Bloomberg Businessweek, Technorati, and AdAge. Jason also co-founded the online marketing agency Xight Interactive in 2011 and worked as a search marketing consultant for Doubledot Media Ltd.

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SEOlympics: Top Marketing Blogs of the Philippines by @albertcostill