Mediaboss Marketing

Mobile SEO is a popular topic, and for good reason. With the number of people relying on mobile devices for their search and browsing needs rising year after year, it only makes sense that the businesses that make the greatest amount of effort to service those consumers will be the ones getting the most visibility and the most new business.

Today, the world of mobile SEO is relatively simple. As long as your site is optimized for mobile, meaning its designed in a way that makes it easily viewable on mobile devices, you have nothing to worry about. Youll get a small ranking boost in the search engines over sites that are not mobile friendly, on mobile searches, and thats about the extent of the SEO value youll receive.

In the future, however, thats likely to change. Its easy to speculate about the future of searchsome have even suggested that mobile device usage could spell the end of SEO altogetherbut when considering your businesss digital marketing strategies, its important to stay grounded with what we actually know.

That being said, our current data suggest that mobile devices will only become more popular and more diverse in the years to come, and businesses will need to change in order to achieve visibility with these new mobile-reliant audiences.

Googles Impending April 21st Update

First, we know that Google is about to overhaul its existing means of determining whether a site is mobile friendly. Starting April 21st, Google intends to slowly roll out a new addition to its ranking algorithm, which will make the web a more mobile friendly place overall. According to information weve been able to gather so far, it appears that this update will be as significant as Google Panda and Google Penguin, two previous significantly impactful algorithm changes, perhaps even more so. Its also going to evaluate on a yes-no basis, which means its either going to see your site as mobile friendly or not mobile friendly.

As for what qualifies as mobile friendly, thats still up in the air, but Google does offer this handy test to determine whether or not your site is currently seen as optimized for mobile.

This impending update is just another indication that Google is firmly committed to ensuring the best possible online user experience, no matter what. As mobile trends and technologies evolve, you can certainly expect more algorithm updates of this nature to roll out and shake up the rankings.

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What We Know About The Future Of Mobile SEO

SOURCE: topseos.com

April 07, 2015 03:00 ET

NAPLES, FL--(Marketwired - April 07, 2015) - The independent authority on online marketing providers, topseos.com, has named SEO.IN the best search engine marketing firm in India for April 2015. SEO.IN was selected due to their remarkable performance in the meticulous evaluation process. Thousands of companies are considered while only the 30 top are showcased in the rankings.

These firms are evaluated in order to uncover which produce the top overall firms. This is achieved through the use of a set of examination criteria consisting of five criteria of evaluation used to measure and compare search engine marketing firms based on the most essential aspects. The five criteria of examination used during this process include on page optimization, keyword analysis, needs analysis, reporting methods, and off page optimization.

For a more in-depth analysis, the independent research team connects with client references. Clients are contacted to obtain their feedback on the solutions provided to them. This provides valuable insight into the internal processes and methodologies of the company offering the solution. In many cases customers contact topseos.com directly to voice their opinions.

The recommendations are released monthly to assist businesses in selecting a top performing search engine optimization agency. SEO.IN has been highlighted in the list due to their impressive solutions. Thousands of internet marketing companies are considered each month but only the truly best are considered for the recommendations.

About SEO.IN

SEO.in is a quality online marketing provider and full service agency dedicated to ensuring their clients around the world are receiving the best possible measurable solutions. Through innovative SEO, PPC, social media marketing, and reputation management services, SEO.in helps build digital marketing strategies for businesses to succeed in the 21st century.

About topseos.com

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topseos.com Reveals SEO.IN as the Best Search Engine Optimization Service in India for the Month of April 2015

Digital marketers must often make projectionswhen creating strategies for search engine optimization, PPC, social media and even conversion rate optimization. This usually happens when a client or prospect asks forsome idea of what can be achieved when signing up for the service. Or for an in-house SEO or SEM, it would occur at the beginning of a new project or campaign.

After years of doing online marketing for many large and sophisticated projects, we have developed a pretty good system for putting together client projections. While I will not reveal our model in detail today, I will provide the basics and discuss why skipping seasonality implications can become a major issue.

Lets start bytalking briefly about online traffic and seasonality. In certain industries, the traffic plummets some months and surges in others. Consider an eCard company or online floral retailer. What do you think their traffic looks like in the weekleading up toValentines Day, compared to the week after? Ill give you a hint: It is wayhigher.

Due to thisfact of operating a seasonal online business, marketing professionals have to account for the historical business numbers. The agency or in-house marketer cant take credit for a surge in traffic when it is clearly seasonal, and they shouldnt be looked down upon for a seasonal drop.

Lets now cover some background on reporting and SEO projections. Then we can get into seasonality.

It is nice to have baseline traffic numbers that you can reference any time. This is more of just an FYI number so that you know the mean of traffic. To get the mean, take your total annual traffic and divide it by 12. You now know your average traffic number each month.

Once you have this information, you can be aware of where your client is in comparison to this number in any given month. Its a good number to have in your head for your own personal knowledge and the clients.

Of course, one of the most important things you need to consider is the percentage increase year-over-year. If your client is experiencing a 10% year-over-year traffic increase in month 1and month 2, that means your traffic growth is flat. If you are at 12% year-over-year in month 3, you have grown 2% since the year started. Its all about understanding these margins and if there is margin growth based on your baseline of growth that already exists.

Of course, you need to be careful how much weight you give to increases and decreases. SEO can be fickle, as we all know. Some months are up and others can be down the main goal should be to see a clear upward trendover the course of the contract, with positive year-over-year numbers.

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Why You Must Account For Seasonality In SEO & SEM Projections

Kill La Kill Episode 9 - Censorship Comparison
If I can, I might do these for KLK #39;s episodes......since there are some "naughty" scenes coming up.

By: ToonamiOPED2

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Kill La Kill Episode 9 - Censorship Comparison - Video

After facing a DDoS attack, an activist group isnt backing down in its attempts to end Chinas Internet censorship.

I think that we are more confident than we were before that our successful execution of our strategy is going to lead us to achieve our mission, said the group via email on Tuesday.

GreatFire.org suffered a distributed denial of service attack last month that threatened to cripple its activities. The anonymous group, which is based out of China, believes the countrys government was behind the attack.

Although China has always denied any involvement in state-sponsored hacking, the country has been suspected of carrying out cyberattacks against U.S. companies and other activist groups.

GreatFire tries to offer ways to bypass Chinas censorship, including by hosting mirror websites to blocked destinations such as Google, the BBC and The New York Times.

Links to these mirror websites are hosted on GitHub, a software development platform China hasnt censored. But last month, GitHub also suffered a DDoS attack that was the largest in its history and appeared to target GreatFires page on the platform.

Both DDoS attacks have ended. During the attack against GreatFire, the group requested public support, and said that its bandwidth costs had reached up to US$30,000 a day, as a result.

We learned a lot from the attacks and there was a great outpouring of support and folks offering their financial and technical assistance, GreatFire said.

GitHub continues to host links to the mirror websites the group has created. But on Tuesday, the actual mirror websiteswhich are hosted through Amazon.com and othersappeared to be down.

We are experiencing minor hiccups but everything is moving forward on our end, the group added, without elaborating.

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Group fighting 'Net censorship in China presses on despite DDoS attack