Mediaboss Marketing

SOURCE: topseos.com

April 09, 2015 03:00 ET

NAPLES, FL--(Marketwired - April 09, 2015) - The independent authority on internet marketing, topseos.com, has named Straight North the 8th best SEO company for the month of April 2015. Straight North was chosen based on their strong performance in an in-depth analysis of the solutions they offer. While there are thousands of firms offering a variety of solutions, the rankings consist of the best highlighted based on the results of the rigorous evaluation process.

The process for evaluating and awarding the best companies offering SEO solutions involves a meticulous evaluation of their vital strengths. The five areas of evaluation associated with successful search engine marketing projects include on page optimization, off page optimization, needs analysis, reporting methods, and keyword analysis. The results of this process are used to establish which companies to include within the recommendations each month. The recommendations are updated monthly to account for the latest developments within the industry.

To supplement the research the independent research team also connects with customer references provided by the competing agencies. When communicating with clients the research team delves into the customer's overall satisfaction. Feedback from clients is used to better interpret the strengths and competitive advantages of the agencies being evaluated.

Straight North has been awarded the rank of eighth best search engine marketing firm in the monthly rankings at topseos.com due to their fast customer response times, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com suggests customers of search engine marketing solutions consider Straight North.

About Straight North

Straight North is a leading SEO company offering lead validation and reports in a real time basis through an online dashboard. They provide their clients with a process to eliminate submissions and leads which do not measure up to their expectations to reduce time wasted and allow their clients to focus on actual business.

About topseos.com

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topseos.com Names Straight North as the Eighth Top Search Engine Optimization Agency for April 2015

Our SEJ Summit Dallas event was held on March 31st, and we were happy to have Warren Lee, VP of Marketing at Nationstar Mortgage, on our AMA panel. Warren spoke at length about paid and organic search, a common (and useful!) topic at our SEJ Summits so far this year.

Which reminds me: our next event, SEJ Summit Chicago, is less than two weeks away! Westill have a few FREEtickets available for our Chicago event, courtesy of our partner, Searchmetrics. Request an invite today!

#PROTIP: Because our content is enterprise-focused, if you are a consultant but work with big, enterprise brands, mention them in your job title/company when requesting an invite.

Without further adieu, heres my interview with Warren.

Im focused on helping a portfolio of business under the Nationstar umbrella improve in the areas of: growth, customer experience, and innovation. All of these areas require marketing leadership to support meaningful outcomes for our customers and lines of business by fostering innovative technology solutions, data based insights, and operational excellence with the organization.

My favorite area of digital marketing has been SEO because it cuts across so many marketing disciplines which has helped me develop marketing experience acrossPPC, social media, content marketing, and addressable marketing like email and retargeting. SEO at its best is all about delivering relevant results for consumers, so this leads to a better understanding of your customers and target audience, which can yield results across all marketing efforts. SEO, or search in general, is one of the best measures of intent, which can help guide marketing strategy and automation to the benefit of the consumers.

Enterprise SEO practitioners would do well to apply SEO data to inform content strategies, and as marketing automation and personalization continue to evolve, Enterprise SEO practitioners should focusmore on integrated marketing strategies. Specifically, SEO does a great job of capturing demand when a consumer is searching, but the search marketer often loses the consumer after the session is over.

Compared to email or retargeting, where a marketer can push their message to the consumer whenever they want, the SEOpractitioner is often limited to engage with consumer during a search session. SEO practitioners should look towards how technology can help them remain in touch with their audience long after the query session is over.

SEO plus email and SEO plus paid social and SEO plus retargeting are three of the best opportunities to drive meaningful integrated marketing results. If we have time during the sessions Ill go into more detail on how to deploy specific tactics against these types of strategies, if not, Ive been meaning to submit an article to SEJ on this very subject as well.

I feel as though Google is innovating faster than the tools are for SEO practitioners, which makes the job of SEO harder and harder. SEO tools are behind when it comes to tracking how Google personalizes results and how Google has changed with the hummingbird change.

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#SEJSummit Panelist and Nationstar VP of Marketing Warren Lee on SEO, Retargeting, and More by @wonderwall7

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