Mediaboss Marketing

San Francisco, CA (PRWEB) February 26, 2015

Jason McDonald (http://www.jasonmcdonald.org), a top San Francisco Bay Area SEO and Social Media expert, is proud to announce his latest in-depth training on SEO and Social Media Marketing will be held in Springfield, Missouri, on March, 19, 2015. The training will be featured as part of the Professional Outdoor Media Association (http://www.professionaloutdoormedia.org) national conference. The focus will be on SEO and Social Media Marketing for photographers, writers, and videographers, especially those who are involved in outdoor sports and activities. The course combines both search engine optimization tactics with social media marketing on sites such as YouTube, Facebook, Yelp, and others so that small business owners and entrepreneurs can market their company at the lowest cost: zero.

The Internet has become an essential marketing tool for all professionals but especially those in the creative arts, explained Dr. McDonald. I am very honored to be invited back to the POMA conference, and to share my knowledge and enthusiasm with a set of world-class photographers, videographers, and writers who have a passion for the outdoors. SEO and Social Media Marketing Training for Photographers, Videographers, and Writers

Presenters at POMA Conference

To find out more about Jason McDonald, including his upcoming San Francisco Bay Area marketing classes, please visit http://www.jasonmcdonald.org/. To find out about Jason McDonalds trainings at the upcoming event, please visit http://www.professionaloutdoormedia.org/2015-presenters.

SEO and Social Media Marketing

Creating buzz is a critical goal for anyone in the creative arts. Photographers, writers, and videographers can use these new Internet media to promote their own personal brands, as well as to assist the media they work for to garner fantastic publicity on the Internet. To do so, almost nothing compares to the power of the Internet. Established companies leverage Google, Twitter, Facebook, and other online media to deepen customer relationships, while small businesses like law firms and nonprofits use SEO (search engine optimization) to get to the top of critical Google, Yelp, and Google+ local searches. Todays Internet world is a free-for-all of Google, Blogs, Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+, Yelp, and other social media sites too numerous to list.

This workshop series will help startups, small businesses, and established photographers, writers, and videographers understand the opportunities presented by Google SEO and social media marketing as no-cost marketing vehicles. Among the sessions, for example, is a special session on image and photo optimization, described as:

Pictures are worth 1000 words; Videos are worth 10,000. This session will overview the basics of image creation, for Google & Bing. Well cover how to optimize images, including infographics and instructographics, including how to make them enticing to the audience shares on Facebook, Twitter, Instagram and other social media. Second, well deep dive into YouTube and understand how to optimize videos, and understand what goes viral and why. Youll leave with an understanding of how to optimize your images for search and share, and ditto for videos on YouTube. Source: http://www.professionaloutdoormedia.org/2015-sessions#google_seo.

ABOUT JASON MCDONALD SOCIAL MEDIA AND SEO CONSULTANT

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SEO and Social Media Training for Photographers, Writers, and Videographers Announced by Jason McDonald

Organizational management and data management are two of the biggest hurdles marketers face when it comes to creating a local SEO strategy for their multi-location brands. So if you have a business with various locations, how can you best optimize your local SEO plan?

"There are lots of challenges that impact multi-location SEO. But probably the biggest one and one that maybe doesn't get much attention but it's really the one that is difficult to solve, is organizational management," says Jason Dailey, head of search at MediaVest.

To begin with, multi-location businesses need to determine who is responsible for local SEO, Dailey explains. Is it someone who manages IT? Is it someone on the digital team? Is it a national marketing team? Does each location have a say? And it's important to understand the decision-making process: Who is responsible for what? Who gets to contribute? Who can be consulted?

Then, multi-location businesses need to put corporate guidelines in place to ensure all the different locations follow the same practices.

"You can have the best strategy in place, and you can have a really good strategy for what you want to do from a local SEO perspective, but if you cannot organize all those different [things] within the organization, oftentimes your local SEO cannot be executed very well," Dailey says.

For franchise businesses specifically, Dailey believes if the relationship between a national brand and its franchisees is good, the optimal solution is to allow franchisees to have control over updating their own content and social presence.

"People in that location are the ones who have relationships with the customers. They are the ones who know their customers are, they are the ones who can respond to questions that come up, and they are the ones who can personalize the content based on knowing about that particular location or particular setting. So it's optimal if they are empowered to do it on their own," he notes.

Organizational management issues aside, Antonio Casanova, director of SEO at Starcom, adds that the management of data across platforms is another challenge. Multi-location marketers have to manage the data associated with different locations across multiple platforms, including Google+ Local, Bing or Yahoo Local, and Yelp, among others, he says, and many times the accuracy of the data is an issue.

"For example, having a wrong phone number, a wrong address, having duplicate listings, or missing listings on these different local profiles [such as] Yelp can be an issue. And also just developing and maintaining the social media presence across different locations can be an issue," Casanova says.

To deal with these problems, he suggests two key strategies. The first is to establish a strong "on-site presence," which is ideally built under one domain, with a folder structure with original and customized content for each location. The second method is to centralize management, optimization, and distribution of location data feeds across the local ecosystem, including aggregators, and individual platforms like Google+, Bing or Yahoo Local, and Yelp.

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Optimizing Local SEO Strategy for Multi-Location Businesses

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