Mediaboss Marketing

(PRWEB) February 10, 2015

GetUWired, an Internet marketing and automation firm, has just released an informative blog titled "The Cardinal Sins of Landscaping Marketing." In the blog, the author discusses ways that landscaping businesses go wrong in their marketing efforts, and what advertising tactics they should be using instead. The blog can be seen here.

The Cardinal Sins of Landscaping Marketing

1. Taking Winters Off

Just because the landscaping business typically slows in winter does not mean that landscaping marketing should take a break as well. Not contacting customers in winter leaves them wide open to be wooed by competitors. Use direct mail and email marketing to keep the brand in the front of customers' minds all year long.

2. Not tracking results

As with any investment, it's important to know that the money a company spends on advertising and marketing is paying off. For direct mail and print advertising, including a coupon code or dedicated phone number is the easiest way to track how many leads come in from those particular sources.

With email marketing automation, the platform, such as Infusionsoft, should include a lead-tracking feature that allows the user to see exactly how many leads have come in from the email marketing campaigns with just a couple clicks of the mouse. Also, Infusionsoft allows users to see how many people are currently in or have gone through particular email marketing campaigns. It also scores which leads are hot and need to be contacted directly and which ones need more nurturing.

3. Not asking for referrals

Referrals are every business' best source for new qualified leads. So asking for referrals should be an integral part of any landscaping marketing strategy. Asking for referrals in person may not be enough, however. Using a Refer-A-Friend email marketing campaign is the easiest way to get referrals and enter them into a marketing sequence automatically.

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GetUWired discusses "The Cardinal Sins of Landscaping Marketing" in Latest Blog

Fort Worth SCORE Social Marketing Workshop
Come to workshops and counseling offered by SBA #39;s Fort Worth SCORE chapter at the Ft. Worth Business Assistance Center. call: 817-871-6002 http://www.fortworth.score.org or Facebook.

By: TexPix Publishing ~ JG Domke

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Fort Worth SCORE Social Marketing Workshop - Video

Social marketing seminar - Feb 3, 2015 - Nancy Lee
Presentation by Nancy Lee, adjunct faculty member at the University of Washington President of Social Marketing Services, Inc., at the IFPRI Policy Seminar...

By: IFPRI

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Social marketing seminar - Feb 3, 2015 - Nancy Lee - Video

Social marketing seminar - Feb 3, 2015 - Intro
Introductory remarks by Rajul Pandy-Lorch at the IFPRI Policy Seminar, "Social Marketing to Influence Public Behaviors," held in Washington DC, Feb 3, 2015.

By: IFPRI

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Social marketing seminar - Feb 3, 2015 - Intro - Video

Facebook, Twitter and Instagram are the most prominent social media platforms that exist, and if you want your business to survive, it better be plastered over all three of them. But even if youre ticking all social media marketing boxes, are you filtering these check-points into the right platforms?

Facebook

Facebook was established in 2004 and is home to 71 per cent of all internet users. In other words, Twitter and Instagram look up at Facebook and tug at its shirt asking it for loose change. But let us take a look at the demographics.

We can see that Facebooks audience is reasonably equal in terms of gender, ethnicity, income, location and education. However, a massive 60 per cent of 50-60 year-olds are on here! Now this percentage might seem low compared to the 84 per cent of all 18-29 year-olds but when we compare this to just 9 per cent of Twitter users and 6 per cent of Instagram users of this age range, you can understand why my eyes are currently the size of a hungry labradors.

So, from those numbers we can see that Facebook is home to almost all of the 50-64 year olds that use Facebook, Instagram and Twitter. Therefore, if you want your business to be reached by a wide range of ages, Facebook is where you target the more.

Another important point of note with this platform is the location of the users is more or less evenly spread over rural, suburban and urban settings. Although this might not appear as though it requires special attention, the location demographics of Twitter and Instagram show an almost non-existent rural audience in comparison to those from other areas. This means that Facebook is your best chance at targeting those country bumpkins; those people who may have retired to a house in the country with a bouncy little pension to spend on what you have to sell them

So dont post exclusively about the freakin weekend on Facebook, or over-dominate it with pictures of your shops lovely tie-dye items. Instead, imagine youre communicating with an older audience and steer a few posts towards life in the country. Think about what 50-64-year old are looking for from a business on social media. Engage with them, post thought provoking updates and by all means, use your social media charm, just filter your bank of updates before it reaches Facebook and use it as your contact with the older demographic on your CMS page.

Twitter

In 2006, Twitter came flouncing through the swinging doors of social media and took a seat at the head of the table. And it hasnt looked back since. With 18 per cent of all Internet users using the platform, Twitters micro-blogging nature was an instant hit.

As a business, if youre not using Twitter, well, frankly Im speechless. Where anywhere else, constant posts may seem annoying or self-absorbed, Twitters quick, flowing pace encourages continuous posting throughout the day, getting their word out there and continuously increasing followers and engagement.

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Managing social media platforms for different audiences