Mediaboss Marketing

Search Marketers. PPC Legends. Remember the days when we were using Overture or GoTos bid management tool to advertise in search engines? No?

Im dating myself, but what I recall from that time was the analog style of bidding. Id enter my bid on a keyword (with no match type) and moments later observe some anonymous advertiser outbid my position. Id up my bid only to be outbid again. It was war.

In retrospect, it was ridiculous because we had little insight into which keywords were actually the top performers. There was no such thing as keyword relevancy measured by click-through rate. Wed just import some keywords we thought were relevant (or receivedfrom the Overtures Suggestion Tool), plugged in ad copy, and put our budgets on blast. The executionwas simple and primitive compared to the bid platforms of today.

Today, we practicallyromanticize about the art of search marketing. Were able to match search intent in a real-time auction with galvanizing ads and responsive landing pages. We utilizeendless features and bid strategies that can be programmed and pushed through AdWords and Bing.

Yet, there can still be a great deal of complexity and over-complication in strategy and execution. While much has changed since the old days, what has remained constant in the last 15 years are the pitfalls or unforeseen risks that lead to wasted spend and poor campaign performance.

Herearea few to rethink

This is a common mistake for brands and franchises that have multiple retail locations within 30 miles of each other. In order to truly spend a budget for each store location, search marketers will have to structure multiple hyperlocal campaigns that become cumbersome to manageand ultimately prohibitive to maximizing reach and performance.

In fact, campaigns that are structured in this fashion often do not have enough budget to last throughout the day. This is especially true for campaigns with a limited daily budget trying to serve ads in a landscape where the average cost-per-click is more than $5.

Additionally, advertisers can find that their hyperlocal campaigns are bidding against each other for the same or similar keywords, resulting in wasted spend.

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Its A Trap! Avoid These 4 Pitfalls In Paid Search

Digital Firm Takes Home Two Gold and One Bronze at Annual Adrian Awards Gala

Jacksonville, FL (February 24, 2015) Vizergy, the hospitality industry's leading provider in hotel Internet marketing, is proud to announce its seventh consecutive year as winner of multiple Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards for innovative, cutting edge digital marketing practices in 2014.

Custom website designs paired with search engine optimization for Aloft Washington National Harbor and Woodcliff Hotel and Spa earned Vizergy two prestigious Gold Adrian Awards at last night's annual gala celebration. Vizergy also brought home a bronze Adrian Award for their work reinventing the online presence for the Hard Rock Hotels and Resorts, through high-level branding and website development.

By highlighting the unique onsite features for each property, crafting bold calls to action and utilizing prominent booking engine technology, Vizergy constructed each website with seamless and intuitive navigation, providing online travel shoppers the most flawless and responsive booking experience on the market.

VIZERGY WINS TOP INDUSTRY HONORS FOR DIGITAL MARKETING & WEB DESIGN

In addition, Vizergy's Google AdWords certified team implemented an amplified strategy for keywords and phrases to bolster search engine optimization for the properties' custom websites. As a result, each property has experienced enhanced online search rankings and garnered increased web traffic with a marked increase in direct booking revenue.

This year marks the 58th anniversary of the Adrian Awards, the largest and most prestigious travel marketing competition in the industry. Vizergy is proud to be selected as a winner in multiple categories by top executives from all sectors of the industry.

"We are honored to be recognized once again for exceptional work in the realm of online travel marketing and design, for ourselves and our valued clients," said Robert Arnold, President of Vizergy Digital Travel Marketing. "Our number one goal is always to achieve the best results for our clients. These successes are a remarkable achievement and we are thrilled to receive such prominent industry accolades."

Vizergy is an award-winning hotel Internet marketing company that empowers hoteliers to know more, do more and achieve more with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.

For more information on Vizergy and its services, please visit vizergy.com, or contact us directly: Kristen M. Poillon,Director of Corporate Marketing, Vizergy,904.389.1130 Ext. 171,kristen.p@vizergy.com

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Vizergy Wins Top Industry Honors For Digital Marketing & Web Design

It took Linn County Commissioners Roger Nyquist, John Lindsey and Will Tucker less than a minute Tuesday morning to approve a resolution to support the Second Amendment of the Constitution, the peoples right to keep and bear arms.

Similar resolutions are being considered by other counties, a proactive effort to ward off anti-gun bills being proposed by the House and Senate which are controlled by Democrats.

Clackamas County passed a similar measure, but not before the issue was debated for about four hours.

Former Linn County Sheriff Tim Mueller drew national attention a couple years ago when he wrote a letter to Vice-president Joe Biden, informing him local deputies would not enforce anti-gun laws being proposed by Congress and President Obama.

Current Sheriff Bruce Riley has also said he supports the Second Amendment and will continue that policy.

There are a number of bills in the Legislature that would force counties to enforce gun control regulations, Lindsey said. The state is trying to make counties enforce legislation that will undoubtedly be declared unconstitutional when challenged.

Lindsey said the commissioners signed the resolution, because we want to make it clear that we wont be a party to this.

Nyquist said several constituents asked the board to take a stand.

A dozen gun control bills were introduced during the first week of the new session.

The resolution notes that Article 1, Section 27 of the Oregon Constitution is clear.

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Commissioners approve Second Amendment resolution

WASHINGTON -

Just seven months ago, D.C. was the only place in the country that did not allow anyone to legally carry a gun outside the home. A federal court ruled that violated the Second Amendment. So now, the police department is issuing carry permits to a few people.

I have been doing a series to show how the nation's capital has abided by the federal court ruling.

Watch Part one of the series: How to get a gun carry permit in DC: http://bit.ly/1pMUOzV

Watch Part two of the series: How to prove a 'special' danger to get a gun carry permit in DC: http://bit.ly/1vwHvGd

To remind you of the background, the City Council passed a law in the fall that allowed for handguns to be carried in public, but the bar was set very high for a permit.You have to prove you have so-called special dangers -- specific and current threats against you or your property.

Any day now, the judge will rule on whether the city is in contempt of court for writing a new law that is still unconstitutional.

I applied for a permit as soon as the law went into effect. At the end of October, I went to the firearms registration office at police headquarters.

Milton Agurs, who works in the office, explained to me that few people will pass muster to get a permit.

"Your life is in danger, your family or your property, or you have the type of business you carry large sums of money, jewelry. Under those circumstances, that's why you get conceal carry in the District of Columbia," he said.

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FOX 5's Emily Miller gets DC gun carry permit approved

COLUMBIA, S.C. (AP) - As debate dragged into a second week on a bill to toughen sentences for convicted domestic abusers in South Carolina and take away their guns, state Sen. Katrina Shealy made the issue personal with the story of her sister who was abused for years by her husband before he finally shot himself to death.

"When you make it personal, people understand," said Shealy, who got her sister's permission over the weekend to tell her story. "I bet there are a lot of people out there who have similar stories."

Shealy, the state Senate's only woman, took the floor of the chamber Tuesday and for the first time publicly recounted the story of her sister's 30-year abusive marriage which ended when her brother-in-law killed himself on the hood of his wife's car just days after she left. He had written several suicide notes outlining different scenarios, including one with him walking to her job and killing her before turning the gun on himself, the Lexington Republican said.

The Senate adjourned again Tuesday without voting on the bill. More debate is expected Wednesday, and Senate Judiciary Chairman Larry Martin hopes the bill will come to a vote before the Senate leaves early Wednesday because of the threat of snow in the Upstate.

"I don't know why this has taken so long," said Martin, R-Pickens. "I know there are strong passions when someone thinks their Second Amendment rights are at stake."

The main sticking point is a provision that would prevent people convicted of domestic violence from owning a gun for 10 years. Several amendments watering down or eliminating the provision for certain convictions have slowed debate.

The bill also defines three degrees of domestic violence. Penalties would increase with the violence of the attack.

Shealy said her sister's abuse was well known in their family at the time. She occasionally came around with black eyes and missed family gatherings without a reason. Shealy and other relatives would buy her clothes, and her husband would cut them to ribbons if he thought she owned too many things.

"Why didn't she leave? She was scared of him," Shealy said. "He had threatened to kill her and her children."

Shealy's brother-in-law killed himself 16 years ago. But she said her sister and her adult children still struggle with low self-esteem from his blows and his words.

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Shealy tells sister's story during domestic violence debate