Archive for February, 2015

Partiqal Launch Redefines Word of Mouth & Social Media Marketing

Los Angeles, CA (PRWEB) February 25, 2015

This week's launch of LA based Partiqal represents a decisively different interpretation of social media marketing, with word-of-mouth brand advocacy and creator collaboration at its core. For the first time, clients are offered the highest level of industry experience distilled into a synergy of customizable services to efficiently generate results. Partiqal's suite of social data gives brands scalable solutions as well as customized audience analytics. Through creative and technology alliances, the agency makes social presence the core of a brand's identity online by developing and distributing authentic branded content within some of the most influential creator networks.

"Partiqal overcomes mostly disconnected social media marketing practices by integrating six distinct services in a way that actually allows each to empower the other," says Partiqal co-founder Elizabeth Schmidt. "In addition, we have the unique ability to develop and vastly distribute branded content, including Virtual Reality, through a collaborative network of social advocates and creators. Partiqal represents an innovative and disruptive direction for our industry."

Building long-term brand awareness and driving word-of-mouth is Partiqal's ultimate objective, with enduring client relationships as the measure of performance. Capable of redefining the interactive landscape, the agency executes strategic marketing campaigns that meticulously coordinate social media management, social paid media and creator collaboration across all social platforms. Partiqal believes augmented and virtual reality to play a large role in the future of media and content consumption and have already developed strategic partnerships to provide VR content solutions to brands.

Partiqal also leverages its network of creators and social leaders to provide tailored workshops, panel discussions and group training sessions to private corporate clients. Partiqal's core tenet is "Divergent thinking leads to convergent learning" which effectively leads to a better understanding and utility of hard data and facts. Awareness and understanding allows a brand to integrate the creativity and innovation of tomorrow's social leaders.

Partiqal programs across every major social platform including emerging and international networks, to stay ahead of the latest feature releases, social trends, and shifts within the ever-changing digital marketing landscape. Partiqal is also keenly aware of the wide range of social platform user experiences. As a result, campaigns for social platforms like Tumblr and Instagram are approached quite differently than Facebook and Twitter on both a creative and analytical level.

partiqal.com is a unique social media agency that impacts social conversation by collaborating with brands and creators to entertain audiences. The hybrid, content-driven social media agency develops publishing and distribution strategies specific to a brand's goals and objectives. A refined client list keeps the hands-on work of the agency focused and the quality of work high. Based in Los Angeles, Partiqal was founded by managing partners Ajay Chadha, Elizabeth Schmidt and Anthony Manzo.

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Partiqal Launch Redefines Word of Mouth & Social Media Marketing

SEO Platforms: How To Get The Most Of The Demo Call

So, youve decided that your company really needs a solid SEO Platform. Youve done your homework and narrowed things down to a handful of vendors. Now its time for The Demo, that meeting where youll get a run-through of all the bells and whistles.

Whats the best way to prepare for The Demo? What should you look for?

The following is an excerpt from the recently updated report, Enterprise SEO Platforms 2015: A Marketers Guide, published by our sister site, Digital Marketing Depot. The report covers market trends, information on evaluating SEO software, plus profiles of leading vendors in this space.

Set up demos with your short list of vendors within a relatively short timeframe after receiving youve received the RFP responses, to help make relevant comparisons. Make sure that all potential internal users are on the demo call, and pay attention to the following:

Dont be afraid to ask the rep to show you again how something works. Make sure your questions are answered to your satisfaction.

Other questions to ask each vendor include:

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SEO Platforms: How To Get The Most Of The Demo Call

Cloud Talk Radio Interviews Keith Eneix, CEO of Fannit Marketing Services, in Their Newest Radio Broadcast

Seattle, WA (PRWEB) February 25, 2015

The newest radio broadcast from Cloud Talk Radio focuses on local SEO. Keith Eneix, CEO of Fannit Marketing Services talks local SEO and the common mistakes to avoid.

Tune into Cloud Talk Radio each week by going to their website: http://cloudtalkradio.com/.

The show discusses how to learn SEO the easy way, along with how to setup a website. Keith Eneix shares an easy to understand guide to setting up and optimizing a website to get better local results for niche related key-terms.

Keith Eneix also shares common mistakes business owners and SEOs make when optimizing their website locally. Also in the interview he goes over the top 4 mistakes a business needs to avoid. Be sure to listen to the full radio show to learn all the common mistakes of local SEO.

About Cloud Talk Radio Cloud Talk Radio is hosted by Robert Chandler, President and CEO at Cloud9 Real Time, and Keith Eneix, CEO at Fannit.com and internet marketing expert. Together, these cloud computing and business executives seek to provide business strategists and managers with practical and useful tips on how to make their company more efficient, generate higher revenue, and create better-targeted marketing strategies.

Media Contact for Cloud Talk Radio Tony Lael Everett, WA 425-327-1296

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Cloud Talk Radio Interviews Keith Eneix, CEO of Fannit Marketing Services, in Their Newest Radio Broadcast

THE NWO STRIKES BACK – Hoaxes, Divide & Conquer, & YouTube Censorship – Video


THE NWO STRIKES BACK - Hoaxes, Divide Conquer, YouTube Censorship
Testing out Google+ Hangout for the first time! LIVE!

By: PressResetRadio

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THE NWO STRIKES BACK - Hoaxes, Divide & Conquer, & YouTube Censorship - Video

Monkey Cage: Segregation kills: How social media fuels violence in African states

By T. Camber Warren February 25 at 8:00 AM

Editors Note: This is the fourth in a series of posts drawn from articles in anewly published special issue ofJournal of Peace Research on Communication, Information, and Political Conflict. The entire special issue has been made available by Sage Publications here. For earlier posts, see here, here, and here.

Pundits and academics alike tell us that we are supremely fortunate to be living in a new information age. However, new findings which I present in an article in a new Journal of Peace Research special issue paint a far more complicated picture of the consequences of increased human connectivity.

Ours is certainly not an age of civil peace. At this moment, neighbors are killing neighbors, in organized groups, in ongoing civil conflicts spanning at least 36 separate countries. Such violence is shocking in its brutality; but through our revulsion we tend to forget that in each of these conflicts, the lines of animosity were not simply given by nature. They were actively produced. Humans are not born knowing the difference between a Serb police officer and a Croat police officer, or the difference between a Sunni mosque and a Shia mosque. The participants had to be taught how to hate, and who to kill. In other words, the production of collective violence is always preceded by the production of a certain kind of collective idea: the idea that it is justified, or even necessary, for us to kill them.

Increasing evidence indicates that the chances of success for such an idea can be powerfully influenced by the topology of the communication infrastructure present in a country. In previous work I presented global data showing that mass communication technologies, such as newspapers, radios, and televisions, have tended to favor state integration and stability. In that work I argued that by offering large nationwide loudspeakers to entrepreneurs of political ideas, such technologies incentivize the production of big ideas, which resonate on a national scale, and thereby facilitate the generation of unified national attachments. As a consequence, states with higher levels of mass media accessibility have been far less likely to experience violent internal divisions, as it has been more difficult for political entrepreneurs in these states to succeed on the basis of appeals to narrow sectarian loyalties, in the face of competition from larger-scale producers. That is, we might say that mass communication technologies function to strengthen economies of scale in the marketplace of ideas.

At first glance, one might think that the same would be true for social communication technologies, such as cellphones, which instead facilitate private interactions between individuals. The problem is that linkages facilitated by social media technologies tend to be connections between friends and acquaintances, who tend to be quite similar to each other in terms of ethnicity, religion, socioeconomic status, and any number of other factors. As a result of this tendency toward homophily, social media technologies tend to promote communications that flow along preexisting social and political divisions, rather than across them.

Such technologies, rather than generating pressures towards breadth and unity, may therefore incentivize political entrepreneurs to play to the local crowd, by telling them what all local crowds want to hear: that they are special, and righteous, and that their problems are caused by outsiders and heretics who are fundamentally different from themselves. In other words, it seems plausible that the segregated nature of social communication technologies will function to weaken economies of scale in the marketplace of ideas, making it easier for smaller-scale producers to succeed in promoting radicalized justifications for collective violence, even in the face of counter-narratives promoting unity and stability.

However, in order to test this conception of ideational competition, I needed a new kind of data. While existing work in this area had made great strides with sub-national measurements focusing on a single country or a single technology, this test would require sub-national measurements of media penetration that spanned multiple countries and multiple technological forms.

To accomplish this, I relied on surveys collected by the DHS Program, which report geo-coded household characteristics, across 24 African states, with survey dates ranging from 2005 to 2010. In particular, I focused on the ownership of a radio receiver as an indicator of mass media penetration, and ownership of a cellphone as an indicator of social media penetration. These measurements were then converted into continuous estimates of media penetration over space, utilizing spatially explicit interpolation (i.e. kriging), with parameters optimized through empirical cross-validation. Finally, to avoid the difficulties associated with regression on arbitrarily-sized spatial units, I estimated point process models, which generate statistical inferences by comparing covariate values at the locations of observed events to values measured at randomly simulated control points.

The results of the optimized kriging estimation can be seen in Figure 1. Radio penetration is displayed in purple, and cellular penetration in green, with absolute levels shown in the left panels, and relative levels in the right panel. The plot makes clear that the African context contains an enormous diversity of historical trajectories, with strong variation in technological penetration both within states and across states.

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Monkey Cage: Segregation kills: How social media fuels violence in African states