Do You need to use the phone in Internet Marketing? - MUST WATCH VIDEO
Do You need to use the phone in Internet Marketing? http://yt.22ksuccess.com http://www.youtube.com/watch?v=hWTq2owKq-k This video may also be found via these incoming search terms Do you...
By: Niall Kennedy
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Do You need to use the phone in Internet Marketing? - MUST WATCH VIDEO - Video
What is direct marketing? Internet marketing for newbies #13
http://www.samantharodriguezblog.com.
By: Samantha Rodriguez
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What is direct marketing? Internet marketing for newbies #13 - Video
These days, it seems like everything is automated. Thanks to companies like Amazon, Netflix, and Pandora, the world has become more and more accustomed to buying and using products and services without ever having to talk to an actual human being. As consumer expectations have evolved, so has business.
To survive in business today, you have to be willing and able to adopt technology and processes that boost efficiency. Things have to move fast if you want to meet the needs and demands of customers. Thats why in the business world were using marketing automation more than ever before. Its the only way to keep up with expectations and demands.
But if you want to truly grow your business and take things to the nevel, you cant just focus on automation. You have to also commit to keeping things personalespecially when it comes to your marketing efforts.
Compelling Research
Despite the fact that the entire world is obsessed with using technology to streamline every aspect of life, the truth is, at the end of the day, people still ultimately like doing business with people. According to a recent guide published by Help Scout:
As a business owner, you have to remember to keep the human side of your business alive as you adopt and integrate new processes that streamline parts of your business. Because the way you interact, sell, onboard, and market to your prospects and customers still matters.
Helpful Tools To Help Keep Things Personal
When it comes to implementing tools that help you automate your marketing efforts, you have to choose wisely. Not all tools are created equal. The best tools out there are the ones that make it easy and possible for you to continue giving people the royal treatment. Because thats what people are wanting and expecting from companies now more than ever before.
I think Gary Vaynerchuk says it best here:
You have to be no less than a customer concierge, doing everything you can to make every one of your customers feel acknowledged, appreciated, and heard. You have to make them feel special, just like when your great-grandmother walked into Butcher Bobs shop or bought her new hat, and you need to make people who arent your customers wish they were. Gary Vaynerchuk, The Thank You Economy
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How To Keep Marketing Personal In The Age of Automation
Guerrilla Social Marketing rev Munus srl
By: Munus Agenzia Marketing
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Guerrilla Social Marketing rev Munus srl - Video
Brands cant achieve social media success by jumping on the Kardashian bandwagon. Photograph: Billy Farrell Agency/Rex
Here we are at the end of 2014 and it falls to me to review the good, the bad and the just plain ugly social media efforts of the year gone by. What fun.
Before we dive in its important to note how much the social media landscape has changed over the past 12 months. Organic (read: free) social media is a thing of the past. If you want to achieve genuine reach in social, you need to stump up the cash. And thats the short version.
With that in mind lets take a look back over the last year of social media marketing and wallow in the wins, losses and wastes of time that appeared in 2014.
The good news is that there was indeed a lot of good social media marketing in 2014. 2014 was the year when integrated marketing became a real thing.
Over in the US, 57% of ads during this years Superbowl wore the hashtag love bite of their social media marketing mistress loud and proud. Thats great for the US, but what about here in the UK? The closest thing we have to the Superbowl (in sheer size of viewership and ads) is probably the X-Factor. Unfortunately, only a handful of brands tend to take that kind of media buy seriously so lets compare it to the next best thing: Christmas.
From #ChristmasIsForSharing to #SpecialBecause and the excellent #WinChristmas you cant move for social media signposts on this years batch of Christmas ads which means finally, big brands are taking online conversation seriously.
As great brands become the arbiters of great content (lets be honest, as much as the Sainsburys ad is a cinematic masterpiece its hardly embodies the Live well for less brand promise) its important that they create conversation anchors to pull together online fans and advocates. The humble hashtag is that conversation anchor and in 2015, therell be more oh so much more of this all year round.
This section is brought to you under the banner of celebrities biting off more than they can chew. Id like to draw your attention to the potential pitfalls of scheduling your social media posts way too far in advance (and not checking in on them regularly). When Joan Rivers posted about her brand new iPhone 6 from six foot under quite a few fans and friends were understandably quite surprised. By all means enjoy a partnership with a popular celebrity but if said famous persons clogs decide to pop, you may want to consider cancelling that scheduled post.
Adding some light to this darkness we have Rita Ora who, after asking for a mere 100,000 RTs in exchange for an early record launch quickly dashed to claiming a hacking after only 2000 RTs appeared.
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Brands on social media in 2014: the good, the bad and the ugly