IUN students work with Food Bank to boost social media presence
One like, message or share could lead to one more person not going hungry for the Gary-based Food Bank of Northwest Indiana.
At Indiana University Northwest, students used their social media know-how to assist the nonprofit organization in maximizing its online presence.
Social media is one of the biggest modes of communication today, said Subir Bandyopadhyay, professor of marketing.
This is the second time Bandyopadhyay has taught Social Media Marketing. So far, his social media classes have worked with an eye care center, the IUN School of Business and Economics and the IUN Department of Communication, on improving their image on the web.
The collaboration was part of the online course in which 24 students learned how to use social media for business marketing.
The students then put their knowledge in motion to create detailed reports that evaluated the Food Banks Facebook and Twitter accounts and gave suggestions and strategies for improvement.
Erika Dahl, Food Bank spokesperson, said she uses social media to help publicize the location of where their mobile food bank program, Pantry on the Go, will visit next.
Getting (that information) shared is crucial for us to get food to people who need it, Dahl said.
Dahl said the Food Bank of Northwest Indiana serves Lake and Porter counties, in which there are 104,000 people who are food insecure, meaning they lack reliable access to affordable, nutritious food.
The need in Lake County is huge, Dahl said.
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IUN students work with Food Bank to boost social media presence