Mediaboss Marketing

Melbourne, Australia (PRWEB) December 24, 2014

Search optimisation and online marketing are changing, but what remains constant is the fact great content plays a major role to the success of any business online. To get what they believe is now modern SEO, content marketing leader Melbourne SEO Services recently published a video on their home page about what has to be included in SEO marketing for 2015.

Old school SEO doesnt give enough bite anymore, says David Jenyns, Director of Melbourne SEO Services. It is harder today because Google wants to see if youre the authority in your niche before it gives the Google love youve always wanted.

Those wanting to rank highly on Google know the acronym EAT, which stands for Expert, Authoritative and Trust. Jenyns new video explains how that authority can be achieved with the help of the following:

1) Website. Its the face of the business and needs to be engaging and useful. Focus on the user first and SEO second.

2) Content. It should be of the highest quality, fresh and of value. Quality content is the anchor to which every other component of an SEO strategy is fixed to.

3) Share. Great content is useless if nobody sees it. The build it and they will come notion doesnt work. A syndication system has to be set in place otherwise even the best content will begin to grow cobwebs all over it.

Jenyns continues, Most business owners think that creating content is hard, when in fact, they create it every day with the daily running of their organisation. The content marketing expert emphasises that his team can make the entire process easy, smooth, and valuable even in years to come.

Powerful content is easier and cheaper than you think. We can show you how to turn one days work into months of great content, says Jenyns who invites everyone to check out what the new SEO for 2015 is going to be on his companys home page: http://www.melbourneseoservices.com/.

The Melbourne-based online marketing experts have a variety of options available, including complete done for you options, as well as do it yourself.

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SEO for 2015 Revealed in New Video from Content Marketing Leaders Melbourne SEO Services

If youre doing SEO for your business or looking into it, chances are youre thinking a lot about which keywords you want to focus on. You probably have a pretty good idea which ones are the most important to you. You might even have a certain golden keyword youre looking at, thinking to yourself If I could rank #1 for that, it would change my entire business! Guess what? Youre wrong.

Ive heard all my life that the customer is always right, but not when it comes to SEO. Nevermind that most clients focus too much on rankings to begin with, rather than conversions or lead generation. Many, if not most of, the SEO clients out there are dead wrong when it comes to which keywords to focus on. We can learn how so many people got off track in the first place by taking in a quick history lesson about SEO and keyword strategy.

A Brief History of Keyword Strategy

In the beginning (of the Internet), there were three pillars the ideal keyword rested upon. The three qualities of keywords that were best to focus on were:

1. Relevance. Whats the use of your website ranking well for a keyword that isnt relevant to your business? Do you think someone searching for a product or service you dont sell is going to land on your website and think Interesting, I wasnt searching for this, but now that Im here, maybe I should look into this More likely theyll get a bad taste in their mouth about your company and quickly hit the back button.

2. Search volume. Why bother ranking for a keyword nobody searches for? The ideal keyword is searched for a lot.

3. Competitiveness. That is, you want a keyword with low competition. Do a quick Google search for whatever your most desired keyword is. If youre a law firm that needs more clients the term might be law firm or lawyer. After doing a search, youll see a line right below the Google search box and navigation that looks something like this:

About 276,000,000 results (0.63 seconds)

In the case of a search for lawyer thats the number Google gives me. For whatever you searched for, thats how many webpages youll be competing against if you want to optimize for that keyword. Making it into the top 3 search results, where the majority of search traffic goes, is easier to do when you only have 100,000 web pages to compete against rather than 100 million.

Based on this understanding, you might say I see, targeting the keyword law firm is too competitive, so perhaps since our firm only practices in Utah, we should optimize for utah law firm. If youre thinking along these lines, youre on the right trackto do SEO the old way, which is still the wrong way.

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The Long Tail And Why Your SEO Keyword Strategy Is Wrong

San Francisco, CA (PRWEB) December 23, 2014

Jason McDonald (http://www.jasonmcdonald.org), a top San Francisco Bay Area SEO and Social Media expert, is proud to announce his latest combined SEO and social media marketing workshop to be held as part of Stanford Universitys Continuing Studies program from January 15, 2015 to March 26, 2015, on the Stanford Campus. The course combines both search engine optimization tactics with social media marketing on sites such as YouTube, Facebook, Yelp, and others so that small business owners and entrepreneurs can market their company at the lowest cost: zero.

Marketing without money is really the essence of this course, explained Dr. McDonald. This years course is especially exciting as it will combine a lecture one week, with a hands-on exercise the next week.

More Information on Marketing Without Money

Personal Branding WorkshopTo find out more about Jason McDonald, including his upcoming San Francisco Bay Area marketing classes, one should visit http://www.jasonmcdonald.org/training/internet-marketing/. There one will find information on SEO consulting, social media marketing, and AdWords. Interested parties in the class can message Jason for more details, or visit the Stanford Continuing Studies website directly via the web link on JasonMcDonald.org.

Marketing without Money: SEO and Social Media Marketing in the San Francisco Bay Area

Creating buzz is a critical goal for both startups and established companies. To do so, almost nothing compares to the power of free on the Internet. Established companies leverage Google, Twitter, Facebook, and other online media to deepen customer relationships, while small businesses like law firms and nonprofits use SEO (search engine optimization) to get to the top of critical Google, Yelp, and Google+ local searches. Todays Internet world is a free-for-all of Google, Blogs, Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+, Yelp, and other social media sites too numerous to list.

SEO and Social Media Marketing - for San Francisco Bay Area Startups

This course will help startups, small businesses, and established companies understand the opportunities presented by Google SEO and social media marketing as no-cost marketing vehicles. Reworked for 2015, the course will alternate between lecture overviews and workshops. For example, one week will be a lecture presentation of basic concepts, such as SEO or Facebook marketing, and the next week will feature small-group, interactive activities designed to help participants learn, in a hands-on fashion, how to make ones own marketing without money plan. By combining expert lectures with exercises, this course will propel participants from theory to practice. The course will end with student presentations of their custom Internet marketing plans.

ABOUT JASON MCDONALD SAN FRANCISCO SOCIAL MEDIA AND SEO CONSULTANT

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San Francisco Bay Area SEO & Social Media Training, Announced by Jason McDonald

Its that time of year when people seem almost instinctively compelledto simultaneously reflect back on and look ahead tomultiple areas of life. As SEO professionals, were in no way an exception to the rule.

No one can dispute that 2014 has been a year of pretty big changes almost upheavals at times for SEO. And while the dust is still settling from those changes, were preparing for what is around the next corner.

While there is no crystal ball, we can learn a lot from thosewhohave been watching and measuring important trends. At this point, 2015 looks to be a year most noted by an evolution of existing trends rather than by completely new directions.

Following are some thoughts as to what SEO will look like in the coming 12 months.

How many times have you heard about mobiles projected overthrow of desktop in terms of search? Whetherthishas happened already or is yet tohappen, the importance of a mobile SEO strategy cannot be understated. Google has been putting ever greater emphasis on themobile user experience, potentially even incorporating mobile-friendlinessinto its search ranking algorithm.

In October, mobile usability reports came to Google Webmaster Tools. Last month,Google officially launched a mobile friendly label in mobile search results, along witha tool for webmasters that evaluatesa websites mobile-friendliness. AndEric Enge notes that things like the elimination of author photos and reduced emphasis on video snippets point to Googles emphasis on providing a mobile-friendly experience.

In short, if you havent put much effort into your mobile experience thus far, youd better start now.

Content marketing, that buzz phrase that sounded so radical and new just a couple of years ago, is now a mainstream concept to any marketing professional. However, in some organizations, it has more or less lived under the overall umbrella heading of SEO.

As this part of our industry matures, look for content marketing or content SEO, as it could be called to stand out on its own, separate from the more technical elements of SEO.

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2015 Predictions: Google In The Year Of The Goat

(PRWEB) December 23, 2014

Link-Assistant.Com, a marketing software development company, began as a small friends-and-family enterprise in fall 2004. Back then, the only SEO tool provided was LinkAssistant (a software piece designed to facilitate link building), and it gave name to the entire company.

Over the years, Link-Assistant.Com grew into a software powerhouse, currently providing a four-app kit of SEO PowerSuite tools (sold separately or as a package), as well as a social marketing app by the name of BuzzBundle.

*How Link-Assistant.Com grew from 2004 to 2014*

The main milestones in the development of Link-Assistant.Coms arsenal of SEO tools have been:

The full timeline of the company's major events and releases that occurred between 2004 and 2014 is available at http://www.link-assistant.com/news/10-years.html

"Not that many people are aware we've been on the market this long. We realized this after our 10 year's anniversary was covered on Search Engine Journal", comments Erin Madison, User Experience manager at Link-Assistant.Com. "And, with this timeline, we wanted to remind our users how the company began, how it has changed over time, and where it is headed at the moment. And, of course, we'd like to thank our users for bearing with us this far and to wish everyone wonderful holidays!"

*About the SEO software developer*

Link-Assistant.Com is a software developer and the company behind SEO PowerSuite, an all-embracing SEO pack that covers a complete range of SEO tasks: keyword research, rank tracking, site audit, content optimization, backlink analysis, link outreach and SEO reporting. SEO PowerSuite is used by over 500,000 website optimizers worldwide and has won industry awards for being top-used and best-selling SEO software.

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Link-Assistant.Com Celebrates 10-Year Anniversary, Revisits Key Milestones of Making SEO PowerSuite Tools