Mediaboss Marketing

As a business, you are held accountable for every dollar you spend. If you are not seeing an acceptable ROI from your SEO marketer, then they are failing you. The right SEO company can make a huge impact on the promotion of your product or service, but dont strike a deal with the first company that says they do SEO.

A good SEO company can giveyou tangible and sustainable strategies for multiplying your dollar. You need a company that will use a well-rounded approach to your campaignthat willenhance your web presence and ROI. And this must all be done in a way that provides long-term success.

Many people consider an SEO company to simply be a marketing tool. For example, a business may decide to hire SEO company A over SEO company B because A offers their services at $1000/month less than B. Although pricing is a consideration, there are many other elements at play.B mayoffer a campaign with amuch better ROI; and even though youre spending $1000 more a month you could be gaining an extra $2000/ month in extrabusiness. In this example B was dismissed based on inadequate research that failed to delve into the many other elements that construct a great SEO campaign.

Not all SEO companies are created equally; nor do they all apply the same tools, tactics, or approachs. By not doing more in-depth research you could be settling on a mediocre ROI. These kind of problems arise when businesses do notunderstand that SEO is not simply a tool but a campaign process where analytics must be thoroughly studied and optimized.

Differentiating between SEO companies can be daunting if you do not know what you are looking for. I have laid out a practical guide which serves as a solid starting point for finding the right SEO company.

Ultimately, an acceptable ROI is the end goal. The best SEO company will provide you with a sustainable longterm solution which should result in a positive ROI. Sometimes, even with all the right research and information, you will still find that your ROI is not where you want it to be. However, just by having this information, you have the upper hand.

You can always pressure your current SEO company to change their tactics, or you can look into another company that may be more capable of providing you with the campaign you need. Rise above the confusion and mediocrity that is typical of many SEO companies and succeed.

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Featured Image: KreativKolors via Shutterstock Image #1: Wiktoria Pawlak via Shutterstock Image #2: fliegenwulf via Shutterstock

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SEO 101: How to Find The Best SEO Agency For You by @TexaSEO

Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and its well documented. So if youre planning SEO in 2015, take this big list of stats and research to your team and show them its time to get serious about these key marketing activities.

No doubt that the organic search channel has proved its place in marketing over the past few years, and data points from 2014 show it:

Fueling organic search success is content, and it has its own set of unique opportunities and challenges. From the Content Marketing Institutes most recent researchon content for the B2B and B2C sectors, we find the following stats

Earlier this year Kapost published a list of more than 200 statistics that prove content marketing is here to stay. The statistics included could be great for use in your 2015 presentations and meetings.

LookBook HQ, Oracle Eloqua produced also produced a useful infographicon how digital marketers are building out content strategies.

"Big data" can be a big problem with the wrong technology or lack of technology, and many marketers are still working to find the best solutions to help them process data in a meaningful way. Despite best efforts, many C-level marketers still struggle in that area.

According to 2014 data from CMOSurvey.org:

Research data gives us a great benchmark for what other companies are dealing with, and really, shows that many of us share the same challenges and wins. If youre struggling to gain support in a key area in 2015, or just want to show off in your next meeting, perhaps use couple of the powerful stats in this list.

An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.

Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.

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The Year in Stats - SEO, Content, and Data Analytics

This story was originally published on February 2, 2014, and comes in at number nine on our countdown of the 10 most popular Search Engine Watch stories of 2014. As we look back over the past year, we're celebrating the best of 2014, as determined by you, our readers. Enjoy!

With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.

Small business owners don't have the luxury of being wrong. They live close to the edge, and rainy-day financing is hard to come by.

For these reasons, small businesses need to be guided by statistics and analytics. They need to avoid wasting time in controversial discussions that have no end.

BrightLocal recently surveyed 20,000 U.S.-based businesses to assess sources of leads and found respondents indicated the following:

These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity.

Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. They are likely coming from the Yellow Pages and local networking. While they don't like the Yellow Pages, they understand how it works (or used to work).

Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful.

PPC allows customers to secure new business rapidly. Trust will develop over time, and new products can then be proposed.

Originally posted here:
#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

Cephus Uncle Bobby Johnson speaks at POLICE CENSORSHIP - Mumia In the Cross Hairs! pt1
POLICE CENSORSHIP - Mumia In the Cross Hairs! Friday the 5th Please forward and distribute widely Cops vs Free Speech How police are threatening Mumia, convi...

By: Cephus Johnson

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Cephus Uncle Bobby Johnson speaks at POLICE CENSORSHIP - Mumia In the Cross Hairs! pt1 - Video

BEIJING (CNN) -

Censorship is a part of daily life in China. News articles are erased from online search engines, social media sites such as Facebook and Twitter are banned, and CNN is routinely blacked out for Chinese viewers.

Instagram was a huge hit in China -- until the government banned it during the Hong Kong protests.

"All good things must end," one young Chinese woman told me -- seemingly resigned to the fact that she can no longer post photos on Instagram.

While such restrictions would likely incite mass outrage in many Western countries, citizens in China often have no choice but to relinquish some personal freedom as the government keeps a firm grip on certain aspects of life in this booming society.

China's Communist Party will do whatever it takes to stay in power. Censorship is just one tool -- along with quickly quelling civil disobedience.

Of course, China feels like a utopia of liberty when compared with the repressive North Korean regime. I distinctly remember feeling a sense of freedom and relief when landing in Beijing after a recent visit to Pyongyang.

In the Democratic People's Republic of Korea, the average citizen has never heard of the Internet or social media. Contact with the outside world is forbidden for all but the most elite members of this reclusive society. Propaganda rules the television airwaves and fills the pages of state-run newspapers.

Censorship in China

The Sony hack story has received limited news coverage in China. Stories have appeared on CCTV's newscasts and in newspapers like China Daily, though with far less prominence than some other international news outlets.

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Censorship is a part of daily life in China