Archive for October, 2014

Customer Magnetism – Official Site

Customer Magnetism is a company that is very passionate about what they do. They have taken the time to understand our business and our culture. They put time and effort into their work and it shows. I never thought getting results would be this easy. Keep up the good work Customer Magnetism!

Rachel Dionisio, Web Content Manager - Liberty Tax Service

KETTLER USA has been working with Customer Magnetism since 2011. We have consistently experienced growth in website visits and online sales on our websites. The CM team regularly creates and implements unique digital campaigns aimed at furthering KETTLERs web presence. We highly recommend them!

Stephen Mannix, Vice President KETTLER USA

We view our relationship with Customer Magnetism as a true partnership and see them as an extension of our internal marketing team. As our digital marketing agency of record, they handle everything from email marketing to social media to SEO and were quite pleased with their performance.

John Johnston, Director, Digital Marketing - VolvoCE, North America

Customer Magnetism has proven to be a trustworthy partner in servicing our digital marketing needs. They provide us with innovative ways to enhance our online content which resonates with our customers in terms of relevance, timeliness and interest.

Curtis F. Corl, Vice President - Dollar Tree Direct

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Customer Magnetism - Official Site

SEO Consultancy Ltd New York Office is Now Fully Staffed and Open for Business

New York (PRWEB) October 13, 2014

Alongside their first offices that were opened in London, United Kingdom, over five years ago, SEO Consultancy Ltd are now pleased to be able to count New York as another city where they now have an office and physical presence.

The New York offices of SEO Consultancy Ltd (http://www.seoconsultancyltd.com/) are now fully operational and fully staffed by a 19 strong team of professional SEO consultants and back office support staff. The premises were fully refurbished before the first member of staff moved in, and the team are now settling nicely into their new surroundings.

The prime location was secured after months of scouting for the perfect offices in the heart of the city. During that period, the advance team of SEO professionals from other offices of the firm were working out of a temporary location in the city. This gave them the ability to offer their SEO services (http://www.seoconsultancyltd.com/choosing-right-seo-services/) New York style, while the work was taking place on securing their first purpose built office in this world famous city.

From our experience of opening new offices, both in London where we started out, and other locations overseas, weve learned that the best way to get a foothold in a new territory is to send a forward party of seasoned SEO experts who can get the ball rolling before the new office is opened, one of the senior members of staff at the firm revealed. This way as soon as the office is open and the associated running costs and expenses start accumulating, we have already secured a number of clients to cover the opening costs and keep the rest of the staff busy, he continued.

The new office has been staffed by a combination of team members from existing offices of the firm from around the world, along with new recruits from the city. By mixing old and new staff together, our established team members can export some of the culture of the firm to the newcomers; while the new arrivals can share what theyve learned from their years in the SEO trenches with our existing members of staff, one of the architects of the New York expansion pointed out. Weve found its always a good idea to hire locally when opening a new office as these new recruits will have key inside information about potential clients, the current state of the competition, and also simple things like where to get a good sandwich at lunch time! he explained.

The newly assembled New York team of online marketing professionals from SEO Consultancy LTD have a number of outreach activities scheduled to help raise awareness of their arrival, and hopefully drum up new business, while also making connections in the city. These events range from workshops with local business, evening networking events, and joint days out organized in collaboration with other marketing firms from the city.

With another new office now in operation, SEO Consultancy Ltd can truly state that they are an international search engine optimization firm who are steadily working towards their goal of becoming the best SEO agency in New York.

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SEO Consultancy Ltd New York Office is Now Fully Staffed and Open for Business

Quality Assured! How to Create a Universal SEO QA Checklist

If you've ever had a "facepalm" moment in SEO at least once in your career after launching a new page, such as it going live with an unwanted no-index tag, don't worry, you're not alone. SEOs are busier than ever, juggling a whole host of strategies and tactics. In all the hustle and bustle, small things can slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning internal IT and web developer teams not being completely au fait with SEO and thus inadvertently committing many an SEO sin.

So what's a busy, over-stretched SEO to do?

Enter the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs. By serving multiple teams with one single document, the QA process becomes flexible, fast and simple to do, increasing the chances of its adoption company-wide. This document will be your ally, silently nagging the IT team to double-check the on-page SEO elements on your behalf.

Creating an SEO QA document that can be used by non-SEOs simply involves adding a brief element of explanation, to convey the why, what and how, helping to ensure that things turn out just the way you want. Keeping it as brief as possible is always universally appreciated!

Here's a sample, very basic checklist which can be edited and customized to meet the needs of your team:

The recommended process when using this document to reduce the occurrence of errors is to have IT review their work against it and then another person, whether an admin or yourself, doing another round of checks against it.

Do you have other recommendations or tips you'd like to add? Please share them in the comments below.

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Quality Assured! How to Create a Universal SEO QA Checklist

Chinese Media Floods Mainland News With Anti-Occupy Hong Kong Coverage

China is changing its tactics when it comes to addressing the ongoing pro-democracy protests in Hong Kong. State media has shifted from a mainstream media and social media blackout of coverage for Hong Kongs Occupy Central movement, which has garnered support from thousands in Hong Kong and overseas, to a concerted, aggressive effort to flood local media with anti-Occupy criticism.

Today, the University of Hong Kongs China Media Project, a blog dedicated to monitoring the countrys relationship with media, pointed out that Chinas state-run news agency, Xinhua, flooded Chinas newspapers with a new report from Hong Kong, focusing on the disorder that has followed the protests and the perceived growing amount of opposition that Occupy Central is receiving. This particular Xinhua report represented 60 percent of todays Occupy coverage in Chinese media.

The illegal gathering called Occupy Central has entered its 15thday, with large amounts of people still assembling in Admiralty, Mong Kok and other areas, the report, which appeared in the Beijing Daily, said. Various quarters of Hong Kong society have urged the occupiers to leave the streets immediately, allowing the lives of city residents to return to normal.

The report, published in Chinese on various platforms, goes on to explain that since Oct. 3, over 60 events and meetings planned by the government have been canceled, delayed or relocated, also adding that in upcoming weeks, over 80 events have been scheduled with at least a dozen already being rescheduled or canceled.

Instead of taking reports from Xinhua, the Global Times offered a handful of its own critiques that undermine the impact of the movement -- for instance, an op-ed titled Occupy Central Will Not Go Down In History, Only Notoriety. In a separate article, the Global Times pinned the movement on Western influences and demanded accountability in what Chinese media perceive as criminal behavior by the people.

Who is providing black money for it? the article asks. Which people should be held criminally liable?

As the movement reaches the three-week milestone, the shift in offensive criticism is not surprising, some experts say, and is geared toward winning Chinese over by placing increased attention on the economic consequences and social disruption of the protests.

Theres a recognition that the government cant completely stem the flow of information from Hong Kong to the mainland, so its better [to] try to control the messaging as much as possible, Dr. Michal Meidan, associate fellow of the Asia Programme at Chatham House, the Royal Institute of International Affairs, and director the policy institute's China Matters, a research and advisory group, said in an interview. Playing up the chaos that could ensue, the inconvenience caused to daily lives and businesses, as well as the role foreign governments (especially the U.S.) are playing resonates with public onion.

The Global Times adopted this narrative as early as Oct. 4, when an article published said that the work behind the Occupy Central movement bears the shadow of the West. Chinese media bases these claims on the argument that protesters were encouraged by foreign grant organizations like the Madeleine Albright-founded National Democratic Institute and the National Endowment of Democracy.

Media chatter and conversation inside the so-called great firewall has been drastically limited compared with the coverage in Hong Kong -- or anywhere else in the world. Aside from heavy-handed control over state-run media, Chinese Internet censors unsurprisingly have blocked the phrase Occupy Central, along with other related search terms, and photos on the ground from social media sites and applications such as Weibo and WeChat.

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Chinese Media Floods Mainland News With Anti-Occupy Hong Kong Coverage

Angela Corey: Florida prosecutor reflects on high-profile cases

In the last two years, State Attorney Angela Corey has basked in praise of some and been hit by criticism from others.

"That's a very polite way of putting it," Corey said with a chuckle after a reporter mentioned that last week.

During a 45-minute interview with the Times-Union last week, the first time she's sat down with the newspaper in several years, Corey was relaxed and happy to reminisce about her days as an assistant state attorney when the public knew her as a vocal victims advocate who successfully prosecuted multiple high-profile murders.

For now, Corey is at a good point.

The national criticism she got for her unsuccessful prosecution of George Zimmerman in the Trayvon Martin case in 2013 is fading.

Her decision to prosecute Michael Dunn for first-degree murder was validated when a jury agreed with her Oct. 1, guaranteeing that the 47-year-old Brevard County man will get life in prison for the murder of 17-year-old Jordan Davis.

For Corey, Dunn was a first-degree case, and she thinks some of her critics didn't understand the difference between first- and second-degree murder.

"Second-degree doesn't even require you have an intent to kill," said Corey, adding it was clear to her that Dunn intended to kill Davis when he shot at the teenager in their dispute over loud music on the day after Thanksgiving in 2012.

Corey said she doesn't feel the need to please everybody as long as cops and victims approve of what she's doing, but she admits being frustrated when she thinks critics are taking shots at her because they're ignorant of the law, or motivated by ulterior motives.

It's different from valid criticism, which she respects, Corey said.

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Angela Corey: Florida prosecutor reflects on high-profile cases