Mediaboss Marketing

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content youre creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well, it can, and before we proceed an important point should be made: SEO is content marketing.

In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. These are all goals of content marketing as well, but SEO and content marketing are often discussed in silos.

To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content. One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years.

Nevertheless, SEO is content marketing with the added benefit of increased search visibility. Lets look at the various ways your SEO content can be repurposed.

Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Because your SEO content should be relevant and valuable to your target audience, posting to social media should result in sharing of that content.

Your organization may already share curated content on social media, but thats only assisting other organizations in their content marketing efforts. Scale down on sharing content that promotes other brands, and work on sharing content youve created that drives visitors back to your organizations website.

With this strategy, the same content not only increases your websites search visibility, but also increases its social visibility, resulting in increased traffic to your organizations website.

In addition to social media, promote your SEO content through email marketing, but dont include the whole article. Use a teaser to entice your readers to click through to your organizations website where they can read the entire article, and where they are also presented with additional content that may interest and engage them.

Many organizations send out monthly or quarterly emails with too much information about all the accomplishments theyve made during that period, such as awards won, projects completed, new hires made, and so on. The problem with this strategy is that it provides a lot of information thats useless to customers. Its good to let customers know how well your organization is doing every once in a while, but the bulk of your email marketing should provide customers with information they can actually learn from and use.

Keep in mind that content marketing is not only intended to drive new customers, but is intended to encourage repeat customers as well, an area where email marketing is very effective.

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How to Create a Content Marketing Strategy From Your Existing SEO Content

(PRWEB) October 15, 2014

Link-Assistant.Com, a leading provider of Internet marketing tools, has unveiled a new module in its award-winning backlink checker, SEO SpyGlass. The new section is called Backlink Profile Overview and it lets anyone perform quick analysis of links pointing to their website.

"The new module is basically the summary of your backlinks' key statistics, says Erin Madison, user experience manager at Link-Assistant.Com. "Right up front, you get the number of links in the profile, the nofollow vs. dofollow breakdown, the geography of links, your top-level domains, and other important link data."

"The information within Backlink Profile Overview is organized using pie diagrams and easy-to-read tables, which lets one get a holistic idea on even the messiest link profile with ease", continues Erin.

*Inside SEO SpyGlass's Backlink Profile Overview*

The new module is now available in SEO SpyGlass under "Summary" in "Backlinks Profile" to all SEO SpyGlass license-holders: anyone with a Free, Professional or Enterprise license.

The Summary starts with top-important quantitative stats such as:

It is then followed by the information that helps SEOs assess the quality of backlinks in their profile:

Now only does the new module in SEO SpyGlass help SEO assess their own backlinks at a glance, but also allows them to see crucial stats on any competing site, too. Besides, one can perform quick PDF export of the summary to show backlink statistics to a colleague or a client.

*SEO SpyGlass: the industry's best-loved backlink checker*

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"Backlink Profile Overview" Comes to SEO SpyGlass, Provides for On-the-Fly Link Quality Assessment

Austin, Texas (PRWEB) October 16, 2014

Since 2004, Server Side Design, Inc. has been one of the foremost marketing firms in the Houston metropolitan area, with an acquisition of several local and national clients who wish to increase the online reputation and visibility of their respective businesses. As a result of such success, particularly at the local level, Server Side Design has expanded its services to specific areas in Texas. One of them is SEO Austin, which is named after its market focus in the state capital, Austin. Recently SEO Austin announced the launch of a website analysis tool for potential and current clientsfree of charge.

With no-cost website analysis, businesses in the Austin areaespecially budget-oriented onescan evaluate what they are doing right with their websites. They can also spot what is wrong, and thus work on shortcomings to make them more effective. Website analysis is one of the essential factors that comprise search engine optimization. Better known as SEO, this process involves doing certain things to improve the ranking of a website on web search engines, consequently increasing its online visibility in an increasingly cluttered landscape.

By knowing what feature of the website needs work, SEO Austin and clients are better equipped in optimizing the website for web search engines, such as Google, Bing, and Yahoo!. The company guides the clients in creating pay-per-click (PPC) advertising campaigns. PPC campaigns use keywords and phrases most closely associated with the client's products and services, thereby increasing the chances of the target audience in discovering them on web searches and clicking their ads. SEO Austin also makes sure that the client has website content that is well written, contains the targeted keywords and phrases, and includes links to other webpages or websites to increase the likeliness of discovery from such venues.

About SEO Austin: Headquartered in Austin, Texas, SEO Austin, Inc. is the Austin division of Texas-based marketing firm Server Side Design, Inc. Thus, SEO Austin main focuses on clients who work in the capital of Texas. Adhering to the slogan "Your Online Success Is Our Success," SEO Austin operates with the general mission of its parent company, which is to increase the online visibility and web presence of clients on a local, national, and global scale. SEO Austin's physical address is 9600 Great Hills Trail, Austin, TX 78759, while its website is http://www.seoaustininc.com. For inquiries and orders, clients can dial 512-298-1881 or send an email message to info(at)seoaustininc(dot)com.

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SEO Austin Launches No-Cost Website Analysis for Internet Marketing

Singapore (PRWEB) October 16, 2014

The 4-year old agency has climbed to business excellence by understanding the importance of maximising the online potential of their clients with the aim of driving the volume of traffic to their sites.

The rise in SEO has never been more prevalent as more companies are now conducting their business on a digital platform taking precedence over the more conventional ways. It is vital for companies and businesses to be in control of their online presence which would ultimately have a huge effect on their profitability. Not an easy feat to accomplish, companies should engage the expertise of an SEO professional to get them on the right track. "As a business, its important to work with providers you can trust, and I therefore place a high level of importance on building strong relationships with each and every client," said Rhyce Lein, General Manager, SEO Agency.

SEO Agency offers client-centric SEO services which are tailor-made to meet their needs depending on the industry the client is involved in. No one strategy fits all, advises SEO Agency. A combination of various strategies working simultaneously would reflect the effects of a well-incorporated SEO strategy. The well-reputed agency, having recently teamed with Google Partners, offers top-level SEO packages and tailored campaigns that cover all aspects of search engine optimisation. The agency offers search engine optimisation, internet marketing, web design and development as well as social media optimisation services.

"When executed correctly, SEO has the ability to generate exceptional results for both small businesses and large-scale enterprises. When you partner with SEO Agency, I will commit to ensuring we deliver on our promises your business success is a measure of ours," Rhyce added.

Matching smart strategies to individuals well-acquainted in their respective fields in digital marketing, SEO Agency ensures a high level of ethics and professionalism when working closely with clients to achieve their aims.

About SEO Agency Since 2011, SEO Agency has built upon its technical and business successes to remain at the forefront and become one of Singapore's leading digital marketing agencies. With a proven track record and experienced consultants, the agency has tackled some of the most dramatic changes seen in the industry. Among the fastest growing SEO firms in Singapore, SEO Agency has a client base of 300 which is rapidly increasing.

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SEO Agency's Comprehensive Digital Marketing Packages Help Boost Client Rankings

Having run an SEO firm since 2003 Ive had the opportunity to interact with thousands of clients and potential clients. In those interactions Ive seen a long laundry list of misconceptions when it comes to SEO. Things are not always as they would appear, or as one would expect them to be. While many misconceptions have been clarified over time and rarely come up anymore, others tend to persist like bad habits. And since Google started rolling out its animal-themed updates a few years ago, many of the finer aspects of SEO have changed such that what once worked no longer does. In some cases what used to produce good results can even damage your online marketing efforts today. While this list could be longer, here are some of the common misunderstandings I see amongst our clients when it comes to SEO.

1. Its All About Rankings.Stop! Rankings do not matter. That is, rankings dont matter unless they lead to other,more important metrics. What really matters? Traffic, leads, sales, and profits. You can get better rankings without generating more traffic. You can get traffic that doesnt generate leads. You can get leads that dont generate sales. And you can get sales that dont generate profits. Profits are what a business truly depends on to stay alive and grow, just as the human body requires food for survival. The problem with rankings is too many people focus on them as the ultimate deliverable, when in fact theyre down the line. Rankings shouldnt be ignored, but when you focus too much on rankings (and almost everyone does) you take your eye off the real goal. As a result, the decisions you make about your SEO efforts will not be the ones that give you the best possible growth in profits.

Instead of focusing on rankings, work backward from profits with these questions:

2. I Need to Rank for My Top Keywords.The old way of SEO focused on a small number of golden keywords which, individually, generated a lot of traffic. For example, our headquarters is located in Utah, so we used to focus a lot of attention on ranking well for utah seo. We were #1 for this keyword for years, but now we dont focus on that keyword so much anymore. Why not? Because we noticed that it accounted for less than 3% of our total search engine traffic, and that visitors who found us by searching for utah seo werent as likely to convert, or turn into leads, as were visitors who found us through other keywords. Someone searching for utah seo might be looking for a job at an SEO firm, writing a research paper, or be a competitor. But someone searching for hire utah seo company is very likely to be looking to engage a firm like ours. In addition, its easier to optimize for these long tail phrases because most of your competitors are still going after the more generic, shorter terms.

3. Google Loves Content.You may have heard people tell you Google loves content, the more content the better! Google does not love content, Google loveshigh qualitycontent. Writing a small amount of high quality content that provide real value to readers and therefore gets shared on social media and linked to by other websites is much better than generating a lot of poor content nobody will care about.

4. The More Links the Better.Wrong. As with content, when it comes to inbound links its more about quality than quantity. At best, low quality incoming links will have no positive effect, and at worstbad links may result in damaged rankings or a Google penalty. Focus on natural link building, rather than manually building links. That means focus on creating high quality content people will want to link to, rather than asking for links.

5. Buying PPC Ads Will Help My Organic Rankings.Its logical to believe that since Google sells pay per click ads alongside the natural, organic rankings, that if you pay Google for those paid ads then maybe, just maybe, theyll give you a little boost in the organic rankings. But its not true. Theyre entirely separate. However, for those who believe this is the case for all search engines, you also believe something that isnt true, because if youreoptimizing in China for the search engine Baiduthen running a PPC campaignwillpositively affect your organic rankings.

6. SEO Can Be Affordable and Effective.I could be wrong on this one. After all, I can only say that in the 10+ years Ive been in the industry, Ive neverseenanyone get good results by spending less than $2,000 per month on SEO, with the exceptions of highly focused, local SEO campaigns, or niche SEO services that arent comprehensive. What I have seen is that companies that get good results from SEO either spend over $2,000 per month on SEO with an outside firm, or they spend a lot of time working on it in-house.

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7 Things You Believe About SEO That Are Not True