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Intro to SEO: How to Pick The Right Keywords | Blue Fusion Digital
How do the best SEO companies rank so well in organic search results? Blue Fusion Digital is a top seo company in San Diego, CA and we break down Search Engine Optimization or SEO for short,...
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Search marketing fora local business is tough but those of us helpingbusinesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. Its a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles.
This article is meant to serve as a guide for those performing enterprise local search.While many of the tipshereinrelate toanymulti-location business, these tips are specificallytailored for enterprise-sized businesses and corporations with 50-1,000+ locations.
When it comes to enterprise local search, it is critical to have a well-designed local landing page for every single location. The following best practices will help you dominate local search results.
If you create a unique page for every location and if you follow these best practices for local page content, this will build the foundation forlocal search success.
In search engine optimization terms, a citation is a mention of your business name,address and phone number (NAP) on anotherwebpage,even if there is no link to your website.
SmartSearch Marketings Yelp citation
An important factor in local search ranking algorithms is the number of citations, the accuracy and consistency of these listings, and how authoritative the website providing the citation is.Submitting your site to local business directories such as Google+ Local, Yelp, Foursquare, etc., is therefore critical tobuilding your local search presence.
When creating your plan to build citations, I recommend that you start with data aggregators such as Acxiom, Localeze, Infogroup & Factual. Then focus on major local directories such as Google, Bing, Yahoo, Foursquare & Yelp.
Moz also offers some great tools to determine the most important local businesses listings based on yourindustryorcity.Once you have your list ranked in order of importance, its time to get started.
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How Large Multi-Location Businesses Can Dominate In Local Search