Mediaboss Marketing

There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare:

Unless a hotel booking engine website has a stronger brand value than that of major competitors where the majority of Web traffic will be direct traffic the most effective channel for generating optimum traffic is from search engines.

Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing.

In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking homepage as the landing page.

Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages.

Keywords (and/or all the variations) of the top 500 or even the top 5,000 hotel names should also be covered, and ensure they are pointing to the individual detailed hotel pages as landing pages.

See the example below:

You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns:

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Search Engine Marketing Checklist for Hotel Marketers

NAPLES, FL--(Marketwired - October 22, 2014) - topseos.com has named Boostability the best search engine optimization company for October 2014. Boostability was selected due to their impressive performance in the proprietary evaluation process. While there are thousands of agencies competing to be the best, the rankings consist of only the 100 best companies offering a variety of internet marketing solutions.

The independent research team at topseos.com performs a meticulous examination of the competing services in order to remain apprised of their latest accomplishments within the industry. Performing services are analyzed through the use of five criteria of evaluation in areas including reporting methods, keyword analysis, on page optimization, needs analysis, and off page optimization. The recommendations consist of the best search marketing services each month with the recommendations being updated due to the latest information obtained from the examination.

The ratings are revised each month based on the assumption that the search engine marketing industry changes over time. Services are evaluated based on the latest trends and developments most important to clients. Often times the research team at topseos.com spends time connecting with clients of competing services for a more thorough look.

Based on a pattern of remarkable results, a continued dedication towards exceptional customer satisfaction, and the results of a rigorous investigation, topseos.com has named Boostability the best search engine optimization service. Those searching for an effective service to assist them should consider Boostability.

About Boostability

Boostability provides a variety of online marketing services which aim to help businesses expand their horizons through Search engines and other various methods of online marketing. They provide search engine optimization and local SEO services to help businesses become found in major Search engines regardless of the size of their business or their industry.

About topseos.com

topseos.com is an established independent research firm focusing on the analysis and ratings of online marketing agencies all around the world. The ratings are organized by the independent research team each month to highlight the top SEO agencies based on their accomplishments and their rating achieved through the proprietary analysis process.

To find out more about Boostability visit:

http://www.topseos.com/boostability-research

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topseos.com Declares Boostability as the Best SEO Agency for October 2014

Toronto, Ontario (PRWEB) October 22, 2014

At a recent event hosted by Microsoft Bing, Bassem Ghali, Founder and Head of Client Strategy at Green Lotus introduced the new Green Lotus SEO Tools for small and medium businesses. Providing an affordable, user-friendly and effective search engine optimization option to businesses who do not have the budget to hire a specialist.

Although designed specifically to help small business and start-ups, Green Lotus Tools can also scale to meet the needs of savvy internet marketers who manage multiple websites on a daily basis and want to save time, Ghali told the room full of SMBs at the event. Green Lotus Tools boasts simple yet insightful dashboards, SEO-driven insights and competitive research for the most productive SEO beginner and marketing guru alike.

During Ghalis presentation, attendees learned how to improve their companys search engine traffic in four steps using Green Lotus Social Media and SEO Tools:

Step 1: Find Site Errors: run a detailed SEO audit and discover structural site issues including broken links, missing meta descriptions and tags with the On-Site SEO Audit Tool and Broken Links Tool.

Step 2: Choose the Right Keywords: utilize the Keywords Suggestion Tool and Competitor Keywords Analysis Tool to get unlimited suggestions for keywords and phrases related to any business. Green Lotus Tools provide search volume and competition levels to help in the selection of keywords.

Step 3: Increase Site Authority by Building Quality Links: with the Content Submission Tool submit a site to more than 90+ global search engines and 50+ local business directories hand-picked by Green Lotus staff. Use the Backlink Spy Tool to discover where competitors are getting links, and use the results to continue to grow.

Step 4: Monitor SEO Progress & Keep an Eye on the Competitors: use the Competitor Keywords Rank Checker to check-up on the competition on over 370 search engines. Track organic rankings, paid ads and vertical results, including news, videos, images, maps and more. The Competitor Link Profile Tool measures the strength of site backlinks against competitors, and investigate where links originate.

If you dedicate half a day a week over the next 4-6 months to using these SEO Tools, I guarantee that youll see an increase in organic search traffic, says Ghali.

Not sure where to start? The Green Lotus SEO Tools also include a do-it-yourself checklist with over 200 detailed SEO tasks. Each task is described thoroughly, and the appropriate SEO Tool is identified to address the issue. Once a task is completed, simple check it off and the Tool with monitor progress.

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Green Lotus launches New SEO & Social Media Tools at Breakfast with Microsoft Bing Canada

NAPLES, FL--(Marketwired - October 22, 2014) - topseos.com has named the best search engine marketing services in the online marketing industry for the month of October 2014. Thousands providing solutions within the industry are investigated in order to establish which services offer the most effective solutions to businesses in need. Businesses searching for effective online marketing services to help them access the rankings online to identify services which have been analyzed by an independent third party.

To most adequately support customers of search engine marketing solutions the independent research team at topseos.com performs a thorough investigation of experienced and prominent search marketing firms. The investigation involves the use of a set of evaluation criteria consisting of five verticals of investigation to measure and compare contending firms based on their core competencies. The five areas of evaluation include reporting methods, off page optimization, needs analysis, keyword analysis, and on page optimization.

The 100 best SEO services for October 2014 are:

1. Boostability

2. Netmark

3. SEOP

4. Higher Visibility

5. 180Fusion

6. Captain Marketing

7. Bruce Clay

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One Hundred Top Search Engine Optimization Companies Ranked in October 2014 by topseos.com

Camden, NJ (PRWEB) October 22, 2014

WebiMax announces that they have received recognition at PR Dailys digital awards for having one of the best SEO campaigns of 2014 for their work with Unique Venues. Judges from the editorial staffs of Ragan.com, PR Daily, HR Communicator and Health Care Communications News analyzed hundreds of digital agencies before recognizing WebiMaxs campaign for Unique Venues, a small business that connects event planners with venue options for conferencing and special events.

With 93% of online experiences beginning with a web search and 75% of web searches never going past page one, SEO has become the most vital part of any online marketing campaign. WebiMax is an industry leader in SEO and put their expertise to work by raising Unique Venues search engine rank through proactively reaching out and naturally acquiring links from other valuable websites. Through WebiMaxs efforts Unique Venues saw a 235% increase in the number of keywords that are ranking in the top 5 positions of search engines like Google, Yahoo and Bing.

We are very pleased with the results we received using WebiMax for our SEO. Over a 6 month period we have seen a 125% increase in organic traffic to our website bringing our traffic and exposure to our target audience to an all-time high, said Unique Venues President Chuck Salem. The results speak for themselves and we enjoy working with WebiMax through our partnership on a daily basis.

Digital is now a dominant force in marketing, so it is quite an honor to be recognized by PR Daily for SEO, and wed also like to congratulate our client Unique Venues, said WebiMax CEO Ken Wisnefski. As more people spend more time shopping and researching products on their mobile phones and tablets, WebiMax will be ready to help businesses navigate the digital marketing landscape and face the challenges of the online world.

About WebiMax:

WebiMax is renowned worldwide for being one of the most reputable online marketing firms. The company has been on MSNBC, The Wall Street Journal, Entrepreneur Magazine, Inc. magazine and other reputable media outlets. Located in New Jersey, WebiMax boasts more than 100 full time employees who adhere to the full-service approach to web-based marketing. The company works with large corporations as well as new start-ups and grants the same importance to each. WebiMax is led by Founder and CEO Ken Wisnefski using the experience and knowledge that he has acquired in his more than 10 years of successful internet marketing. Another unique advantage of WebiMax is that they do not require you to sign any long-term contracts. Rather, you can take advantage of their services on a monthly basis. All new customers get a free marketing analysis to help them decide if WebiMax is the right agency for them. For more information, visit http://www.webimax.com.

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WebiMax Recognized at PR Dailys 2014 Digital Awards for Outstanding Search Engine Optimization (SEO)