Archive for October, 2014
Identity-theft risks come as businesses use social media for marketing
Mark Pribish, Special for The Republic 6 p.m. MST October 23, 2014
While social media has created no-cost marketing opportunities, it also has created risks, including identity theft and data breach.(Photo: Merchantsinfo.com)
Businesses rejoice in their ability to promote directly and for free to customers and prospects using social media.
While social media has created no-cost marketing opportunities, it also has created risks, including identity theft and data breach.
Are you paying enough attention to the risks and costs? I hope so!
Think about it. Social-media sites ask registered users to provide as much personal and business information as possible. Some of the largest social media sites such as Facebook, Twitter and LinkedIn already have experienced data-breach events.
And now online perpetrators are using social media to create more opportunities than ever to steal identities and commit fraud.
Positive opportunities created by social media include the ability to increase business and consumer connections along with increasing your brand through sites such as LinkedIn, Facebook, Twitter and YouTube.
Some of the negative risks include the creation of permanent records and reputational damage to your brand in the event of a data-breach event.
Businesses need to identify social media's intellectual property theft and data breach risks and plan and prevent accordingly. In particular, I encourage you to pay close attention to my top five risks to small business related to social media.
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Identity-theft risks come as businesses use social media for marketing
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