Blackhat SEO Forum-Internet Marketing Search Engine Optimization
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Blackhat SEO Forum-Internet Marketing & Search Engine Optimization - Video
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Search Engine Optimization Tips for New Bloggers
http://bit.ly/seotipsnewbloggers Search engine optimization tips for new bloggers are simple to implement. If you are a blogger your goal is to get your content on the first page of Google....
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Search Engine Optimization Tips for New Bloggers - Video
Milestone designed a hotel website and partnered it with search optimization and internet marketing strategies for a Best Western branded property and the results have been amazing!
Hotel Website Design and Internet Marketing Strategies
Hotel Name: Best Western Island Palms
URL: http://www.islandpalms.com/
Site Live Date: October 22, 2013
Hotel and Website Design Background:
Best Western Island Palms is a boutique property located in San Diego's Shelter Island. The property needed to update their website with the goal of enhancing its hotel search engine optimization, drive quality website traffic, and increase direct online bookings for the hotel.
Milestone's Hotel Internet Marketing Strategy:
Find out the results of this hotel internet marketing strategy here.
For more than 16 years, Milestone Internet Marketing has been a pioneer and provider of internet marketing solutions, including hotel website designs, mobile sites, content creation, hotel social media marketing, and SEO for worldwide clients across multiple industries. With offices in Santa Clara, Chicago and India, Milestone offers cutting-edge strategies and products for hotels, resorts, brands, restaurants, spas, management companies and businesses around the world. At the forefront of innovation to achieve phenomenal return on investment for clients, our hotel websites and search engine optimization and promotions have garnered numerous awards across many disciplines. Milestone was named one of Silicon Valley's fastest growing award-winning hotel internet marketingcompaniesfor 2013 by the Silicon Valley Business Journal and ranked #4155 in Inc. Magazine's 2014 list of 5000fastest growing private companies in America. For more information on Milestone's services and products, please visit us at http://www.milestoneinternet.com.
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Website Design and Search Engine Optimization for a Best Western Hotel [Case Study]
Search engine optimization adherence in the website relaunch/redesign process is a topic I enjoy talking about. In the past few years I have covered a few topics of what to think about from an SEO perspective when undertaking a redesign effort and how to assess potential SEO issues you are experiencing after your new site has launched.
After seeing some clients launch ineffectively recently, it made me revisit a few of these articles and consider the need for a relaunch SEO checklist. We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items below to have a truly effective relaunchat the time of pressing go. Some of these checklist items reflect technical SEO considerations for content visibility to search engines and users, items pertaining to on-page SEO, and also analytical tracking items you dont want to overlook.
Ensure that the development team and content team are in a cohesive understanding of the intended new page naming conventions and URL structure. It helps to have a current/proposed URLs spreadsheet shared in Google Drive for these parties to collaboratively assess and revise. This file can be a direct reference in the redirection of URLs during the relaunch. A lack of communication between these two parties could leave you with 301 page redirection from current URLs to page names/structures that do not exist in the new site. This becomes a 404 error nightmare and you can watch your existing rankings fly away post-relaunch.
While your new site is transitioning from a staging site to production, you may have placed proper exclusion efforts to rid search engine crawling in the staging area such as a full staging site robots.txt disallow or Meta Robots usage within individual page source code. That is great, but dont allow these elements to migrate to the production site. Again, you will watch your rankings and organic traffic disappear.
While your mind may be focused on your new design and how great the new site will look, dont forget that optimized on-page elements need to transition into the new site, too. You must ensure that the title elements from the staging site will transition to the new site. This also applies to Meta descriptions and other page elements such as H tag usage. Has page copy changed? Ensure that your on-page keyword targeting and copy have contain a synergistic relationship.
A redesigned site close to launch can be rife with internal linking flaws. Before the site goes live you should do manual review of important links. I also prefer using the Chrome plugin Check My Links to quickly assess what links may are broken. Beyond broken links, review the coded link targets to make sure they will link to the true page URL and are not redirecting.
Above, we mentioned a few code related considerations such as the Meta Robots tag and Meta tag elements, however, there are other items in the code we want to review before launch. You will want to make sure you retain Open Graph and Twitter Card tagging if you currently have this on the live site. Also review the code to ensure there are not any old CSS or JS server side referenced file requests that will not be used in the new site. Having requests to dead files in the future and be hiccups for search engines. I prefer to use a tool such as Pingdom Web Speed to pick up on this type of issue.
The new site looks really cool to youbut what about everybody else? You must ensure that your new design will provide the same experience for every user based on their browser and browser version. Additionally, be cognizant of what the mobile display will look like and if responsive, how the display order renders. Here you can use tools such as Browserstack or Cross Browser Testing.
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7-Point Relaunch SEO Checklist