If youre still caught up in SEO practices and know how that worked in 2007, its time to get up-to-date fast!Unless you catch up with recent developments in business and search marketing, youll get run over by the competition thats zooming along at high speed.
Here are seven SEO truths you cant afford to ignore.
The world is becoming flat. Boundaries between various digital marketing disciplines such as SEO, paid search, content marketing and social media marketing are disappearing. Even offline and online marketing are no longer so disconnected.
What people say about you offline can influence your visibility online and what people learn about you online impacts offline sales.Your offline and online presence need to be unified to create a consistent brand experience for your customers, so ensure that these marketing teams are working hand in hand for maximum impact.
Having your site ranked on Google is not your right or due. Its a privilege. Google owes you nothing. Dont expect special treatment, regardless of how important or successful your business is.
Some clients consulting me only want to focus on getting new traffic. They believe their current search rankings will remain forever. Thats wrong. Placements can shift in an instant, without any warning. Youre constantly playing defense.
Search engines are important in the buying cycle. Losing your search engine rank could make a dent in your finances. Sticking your head in the sand and ignoring this reality can prove a costly mistake for your business.
Sometimes a business will lose its dominant search presence because of a minor change made to their website:a tweak to the navigation bar, a change to a page header or title tag, a new block of text added to the home page,a link included in a site-wide sidebar, etc.
Modifications like these are often suggested by a non-specialist, and the impact can be serious. You could lose your search rankings then sales and growth stall, too.
Moving your website to a new CMS (a better one) is good, right? Not necessarily! Without a proper migration strategy in place to ensure that SEO is preserved, switching to a new CMS can basically kill your traffic and sales.
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7 SEO Truths Every Business Leader Must Understand