Mediaboss Marketing

Would you hire your traditional printer to make marketing and advertising decisions for your company? Then why would you hire a technology company for web marketing or web advertising?

In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words SEO, optimization, paid search, and many other terms, which on the surface sound the same. Thus, a business that doesnt understand the digital medium would not know there is a difference between these two types of companies.

If I think back 20 years ago when we first put a website together using HTML 0.0 we could bold text, change colors, make text flash and use an animated gif for a mailbox that opened and closed. It was all pretty exciting stuff, at the time.

Since then the disciplines have evolved and matured to the point where there are:

If we break the disciplines down to these areas, it might be easier to understand who has the competency in what areas.

Think of a marketing process like a cycle, which starts with research, strategy, and planning. If you have a strategy, then you must also have a way to measure the success of this strategy. Measuring the strategy is important to understanding the initial plan so we know what tasks are necessary in the process and how those tasks will be completed.

The execution and implementation of the marketing plan and the advertising campaign are task-oriented, however they do require discipline, knowledge, experience, and expertise to ensure success. This would be the middle area of the marketing process and is repeated until there are changes to improve results.

This middle area tends to be where there is an overlap between marketers and technology firms when it comes to the execution.

The last area falls into gathering the measurements, assembling the measurements into a report(s), analyzing multiple data points, and ultimately interpreting the results. The interpretation is then used to communicate and collaborate with the client through a dialogue, which will be used to improve the results.

This dialogue is not only to present the marketing results, but also to learn from the client how the results have impacted them and what is happening in their business that needs to be incorporated into the marketing process. More importantly, the meeting must look at not only what is working, but also what is not working. Usually this is the area that requires the most discussion and collaboration.

Read more:
Is Your SEO Company a Marketing or Technology Company? by @smartfinds

As you may know from my other interviews with Anne Ahola Ward of CircleClick and Eli Schwartz of SurveyMonkey, Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco calledSEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014.

My third interview is with John Doherty, the Head of Online Marketing at HotPads, a rentals subsidiary of Zillow. He will be on the keynote AMA-style panel.

I have been leading marketing at HotPads since October 2013, with my focus on SEO while I build the full inbound marketing team. The SEO landscape in real estate and rentals has changed in the same ways as other verticals in the last three years, which means we have to think about local intent as well as national intent. As far as what works, were moving away from aggressive anchor text to a holistic marketing experience that benefits SEO. With a strong site comes the need for solid on site technical SEO, but Zillow has proven that great data and storytelling plus outreach is a formidable combination for achieving great organic traffic. Were just getting started on this at HotPads!

One of the biggest challenges to a site like HotPads, with millions of pages, is indexation of important pages. Every site in every industry needs to think about how Googlebot (which is one of your personas) accesses your content. At HotPads, weve been investing in cleaning up our site architecture to allow the search engines to access our content more freely. Its working!

I still approach the tactics of SEO in the same way (Ive learned what works), but the strategy for getting them done has definitely changed. With several clients, my time was never focused on one client for a meaningful amount of time so I was never able to do much more than make recommendations, provide justification for what I thought it would get them, and then leave it to the in-house team to get things done. In-house, I work much closer with the engineers to get things done. I focus a lot more on building relationships than the recommendations now.

I think personal branding is incredibly important for any professional, whether it is as a search professional or a banker. When I first started blogging about search/marketing, my goal was simply to teach others. I gradually gained a following which has enabled me to do a lot of cool things over the past few years and ultimately got me to where I am now. I always recommend that new online marketers spend time on Twitter and the various online communities (Moz, Inbound.org, comments on various industry blogs) because you will learn a ton and connect with a lot of really interesting and smart people.

I think Reddit can be incredibly effective. I have received great feedback on content ideas I was thinking about from the Reddit crowd. Reddit is often known for trolling, but if you find the right subreddits you can get a lot of great feedback, drive great qualified traffic, and even meet some influencers along the way who will write about you and become your champion. I definitely recommend at least experimenting with Reddit in your online marketing once you have put good time into your other channels to grow them.

To be honest, most of my reading these days is not about marketing. My favorite websites right now are The Atlantic and The Atlantic Cities. Any marketing material I save or read I come across on Twitter, and it is usually on sites that I know and is written by people I respect, like content on sites like Moz and Search Engine Land.

Featured Image: Sergey Nivens via Shutterstock

See original here:
Searchmetrics X SEJ Interview Series: John Doherty of HotPads by @wonderwall7

(PRWEB) May 09, 2014

The May 2014 edition of the rankings of best Video SEO services for Publications companies has been released by the independent research team at bestseos.com. The recommendations consist of the three best Video SEO services in the Internet marketing industry based on an in-depth evaluation of how they offer their solutions. Each month the recommendations are updated based on the results of the evaluation process which aims to feature only the best services based on merit. Businesses often turn to bestseos.com when searching for services for Publications companies which are experienced and well adapted to the latest industry trends and developments.

While many Video SEO firms for Publications companies are considered for the meticulous evaluation process each month only the top firms are showcased in the rankings. The rankings are revised each month in order to account for the latest developments and achievements of competing firms in areas most commonly associated with exceptional results. The five areas of evaluation used to determine the best firms include acquisition, identity, reporting, analysis, and assessment.

The 5 best Video SEO agencies in the Publications industry for May 2014 are:

1) Video SEO Marketing

2) The Search Engine Guys

3) Mission Web Marketing

ABOUT bestseos.com

bestseos.com is a well-known independent authority on web marketing for Publications companies. The central goal of bestseos.com is to establish and publish those individuals or firms supplying the best online marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top online marketing product or service by the independent authority.

For the recommendations of the top Video SEO services visit:

Read the original post:
bestseos.com Announces Ratings of 3 Best Video SEO Firms in the Publications Industry for May 2014

(PRWEB) May 09, 2014

topseos.com.au has announced the rankings of the 10 best local search marketing firms in Australia for May 2014. Web Marketing Experts has been named the third best firm due to their remarkable performance during the topseos.com.au rigorous evaluation process. The rankings are released each month to assist clients of internet marketing services in selecting reputable firms.

These agencies in Australia are put to the test through a meticulous evaluation process to establish which agencies to feature in the ratings. While there are thousands of local search engine optimization agencies, the ratings are comprised of the absolute best the search marketing industry has to offer. The independent research team reviews the competing agencies across five areas of evaluation in order to establish their overall level of competency in areas including performance, dependability, needs analysis, service, and vision.

topseos.com.au is also active within various online marketing events and conferences. The independent research team often performs industry research to discover the most recent relevant news and information important to customers and professionals. Often times services provide topseos.com.au with an inside look to new developments.

topseos.com.au tests and selects the top local search engine optimization agencies in the industry. Based on the thorough evaluation process Web Marketing Experts was named as the top competing company in Australia. Those looking for a company with solid client satisfaction and a trustworthy history of performance should consider Web Marketing Experts.

About Web Marketing Experts

Web Marketing Experts is a premier digital marketing firm in Australia. Their success is due to the exceptional results they deliver for their 2500+ clients.

About topseos.com.au

topseos.com.au is an organizer of search marketing evaluations in Australia. The main ambition of topseos.com.au is to uncover and declare those individuals or firms offering top search marketing solutions available. Local search marketing firms are put through a in-depth investigation to ensure the rankings contain the absolute best firms the search marketing industry has to offer.

For more information about Web Marketing Experts visit:

Visit link:
topseos.com.au Announces Web Marketing Experts as the Third Top Local Search Service in Australia for May 2014

Unnecessary Censorship - SMITE God Jokes Bonus Video (CENSORED PARODY)
Unnecessary Censorship - SMITE God Jokes Bonus Video (CENSORED PARODY) Smite is made and owned by Hi-Rez Studios, like what you see here? Consider downloading the game for free here: http://www2...

By: Unnecessary Censorship Central

More:
Unnecessary Censorship - SMITE God Jokes Bonus Video (CENSORED PARODY) - Video