Mediaboss Marketing

When I first got into SEO, I quickly realized I wanted to have my own consultancy gig. Due to the unique nature of SEO and inbound marketing, there was no clear-cut approach, information or template on starting your own inbound practice. If you talk to five internet marketing agencies, more than likely, youll get fivedifferent stories on how they began and started acquiring clients. Personally, I have worked with about a dozen agencies (medium-sized) and each one had a unique way of running operations, both internally and externally.

For those budding internet marketing entrepreneurs, I have developed a guide on how you can go about starting your own successful consulting gig right away. Before you consider starting your own business, make sure you have a sound understanding of internet marketing (this includes the trifecta, which is SEO, PPC, and Social Media). You should also be quite familiar with web technologies such as WordPress, Joomla, and other CMS systems. Depending on how quickly you grasp ideas, I think two years of internet marketing experience is sufficient to begin playing with the idea of starting your own gig. Experience is everything in this space. The more experience you have, the more you can demand in terms of fees.

This is by far the greatest challenge for any new business. How often you acquire new clients will make or break your agency or firm. Personal and industry referrals are probably the best, but those will dry out very quickly. What you need is a constant stream of new revenue (clients) each and every month. There are two main approaches to business development. The first is cold calling prospects directly. The second is e-mail marketing (believe it or not, e-mail marketing still has a very high ROI). Now that we have the approach, we need a list. How do you go about acquiring or building a prospect list? There are numerous companies that offer lists for sale, but these have been contacted hundreds of times already. The best approach is to build your very own list that no one has contacted yet. And the best wayto doing this is using a Google search! Yes, you read that right. Type in the geo-graphic region and a keyword (like Dallas dentists) and take all the results from the second page all the way to the last page.

This step is best executed with a tool likeScrapebox using Advanced Google Operators. Heres what you do:

Now you have a list of websites that have a city and profession in the title tag. Lets take dentists in Dallas as an example. With your compiled list, the next step is to get the contact information from all the websites via WHOIS. This website directory gives contact information (when available) of all domain owners. Not every website has this information visible, but quite few websites do. Next, extract all the domain contact information (hire a freelancer for this through ODesk if you have a very large list). Once complete, you now have a nice prospect list to go after with complete contact name, telephone number, and e-mail.

But even with a list, there is no guarantee that prospects wont blow you off (no one likes telemarketers), so you have to create an incentive. You can do this by offering all prospects a free SEO Audit of their existing website. No matter how you reach out to them (via e-mail or phone), you have to offer them something for free for prospect clients to give you any of their valuable time. The free audit will be your bait. You will certainly have some appointments lined up using this method. Make sure to create a fancy report and present it to your prospects via a screen share (and walk them through each part of the report). There are some free screen shares like Join.me you can use. Remember, the more professional and knowledgeable you appear during your presentation, the better your chances of sealing a deal. This is your chance to shine. Provide past work where necessary.

Now that you have signed on new clients, managing your customers will be a great challenge. This is a huge problem I have seen with many agencies. Balance here is key. If you over communicate to customers, you risk clients getting used to speedy e-mail responses. Respond infrequently and you may risk losing them to another prying agency. Theapproachis to set up fixed points of contact each week with all of your contacts. Clients cannot see you in person, so its your responsibility to remind them why they pay you each and every month.

Also, setup a project management system that you can use to communicate with clients (this will keep all messages organized and in a single place).BaseCampis a great alternative to regular e-mails and they offer a 60 day trial period. I have used this tool with great success.

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Freelancing 101: A Starter Guide to Acquiring, Managing, and Maintaining SEO Clients by @zainshah713

(PRWEB) May 10, 2014

topseos.com.au has announced the rankings of the 10 best integrated search marketing services in Australia for May 2014. Web Marketing Experts has been named the best company due to their remarkable performance during the topseos.com.au in-depth evaluation process. The rankings are released each month to assist buyers of internet marketing services in selecting reputable services.

The independent research team at topseos.com.au performs a meticulous examination of the competing firms in order to stay informed of the latest successes within the industry. Competing firms are put to the test through the use of five criteria of evaluation in areas including reporting, campaign coordination, CPA minimization, keyword selection, and needs analysis. The ratings consist of the best integrated SEO & PPC firms each month with the ratings being updated due to the latest information obtained from the examination.

To supplment the research the independent research team also connects with customer references provided by the competing agencies. When interacting with clients the research team delves into the customer's overall satisfaction. Insight from clients is used to better understand the strengths and competitive advantages of the agencies being tested.

topseos.com.au evaluates and declares the top integrated search marketing companies in the industry. Based on the thorough evaluation process Web Marketing Experts was named as the top contending firm in Australia. Those searching for a firm with solid client satisfaction and a genuine history of performance should consider Web Marketing Experts.

About Web Marketing Experts

Web Marketing Experts is a premier digital marketing firm in Australia. Their success is due to the exceptional results they deliver for their 2500+ clients.

About topseos.com.au

topseos.com.au is an established independent research firm in Australia focusing on the analysis and ratings of online marketing services all around the world. The ratings are created by the independent research team each month to showcase the top integrated search services based on their achievements and their rating achieved through the proprietary analysis process.

To find out more about Web Marketing Experts visit:

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topseos.com.au Reveals Web Marketing Experts as the Top Integrated Search Service in Australia for the Month of May 2014

India #39;s Censorship Board Should Get Bolder Says French Director
Visit - https://www.unitezz.com . India #39;s Biggest Bollywood Entertainment Website for More Exclusives Like us on Facebook - https://www.facebook.com/unitezz Follow us on Twitter - https://www.tw...

By: Bollywood Masala

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India's Censorship Board Should Get Bolder Says French Director - Video

RIP Censorship: The Stop Online Piracy Act Is Dead...For Now 2014
Now that the White House has come out against the Stop Online Piracy Act and the House of Representatives shelved the bill indefinitely, its safe to say that victory has been achieved. But...

By: Mischel Guyt

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RIP Censorship: The Stop Online Piracy Act Is Dead...For Now 2014 - Video

20 hours ago May. 9, 2014 - 2:00 PM PDT

Ask almost any professional writer who has covered the tech industry during the years from the 1990s dot-com boom to the Facebook-buying-drones-era what their most difficult assignment has been, and theyll almost universally identify one of the most iconic companies in American history: Apple.

In the years following the second coming of Steve Jobs, which saw Apple ascend to heights the tech industry had never before seen, Apples public relations effort was viewed with equal parts awe, disdain, and outright hatred. It was led by Katie Cotton, an executive who was as much an extension of Jobs brain as famed designer Jony Ive.

Apple confirmed earlier this week that Cotton is retiring. The last time I saw Cotton, she was hurtling toward me with an outstretched arm, successfully trying to ruin a photo (from an iPhone, no less) of CEO Tim Cook chatting with former Microsoft executive Steve Sinofsky on the sidelines of last years D11 conference. She leaves behind a PR department that has shaped the direction of tech PR in general, for better or worse.

Yet Apples notorious strategy of ignoring almost all media requests and inquiries unless it considered you an ally or had no choice but to deal with you was more than just the public extension of the culture of secrecy Jobs enforced. It was a response to huge demand for its products coupled with the willingness to exploit an obvious weakness in tech media business models.

The Wintel-driven tech industry of the late 1990s and early 2000s, which was the primary story in tech media during those years, was much more accepting of media coverage than Apple, even when Apple was struggling. This was an era in which the tech industry was much smaller and more business-oriented than it is today. Microsoft, Intel, and its PC partners needed the fledgling tech media to spread its message and it needed a place to advertise its products before IT managers: Intel even invested in one of the earliest versions of CNET Networks, a company that later gainfully employed me from 2006 to 2011, and where I covered Apple as a single beat from early 2007 to 2009.

A product of that earlier era, Hubspots Dan Lyons who at one point somehow thought he could parlay a hilarious blog skewering one of the most revered technology executives in history into a serious job covering that very same company with top-level access highlighted several of the changing tactics Thursday that were used by Apple during its ascent, before going off the rails with a bizarre theory about masochistic journalists.

But he did touch on something notable about the Pax Apple era of the tech industry. It is no secret that during the years from, say, 2005 (the seminal event was probably the dramatic upstaging of the Moto Rokr by the iPod nano) through the launch of the iPad, no single topic in the tech publishing generated web traffic quite like Apple, just as the web was becoming the dominant medium for tech publishing.

Around the same time, a brand new class of tech media blogs was growing quickly, groups that were less interested in traditional notions of journalism and more interested in telling readers exactly what they thought about technology. This meant there was an explosion in tech content just as it was becoming clear how much consumers wanted Apples products, and somehow, demand outpaced supply.

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Why Apples PR strategy frustrated tech media for almost a decade