The Big SMX London Preview A Virtual Tour Of What To Expect
Search Engine Lands SMX London search marketing conference is returning to the UK on May 13-14, 2014. Weve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a cant-miss event for all serious marketers, whether youre the CMO or working to implement your key campaigns on a tactical level.
As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, weve also developed a ton of new content for the show, to help you keep up to speed with cutting-edge knowledge, tools and techniques.
While the primary focus of SMX London is on search marketing, theres ample content for web designers and developers, social media practitioners, public relations people, traditional marketersanyone whos part of the team responsible for attracting and satisfying customers through online activities. Were also introducing our new Marketing Land Digital Marketing Summit, which adds a new strategic big picture dimension to the SMX experience. More on this exciting new addition below.
Heres a virtual tour of the show, highlighting the top reasons you should attend.
Search has become such a crucial marketing medium that you should maintain an ongoing education about it. And increasingly, as organizations integrate online and offline marketing, its crucial to understand how search fits in with the big picture, not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI.
SMX London gives you that education, no matter who you are. The show is big enough that we can offer multiple tracks filled with sessions that cover all interests and experience levels. Beginner, intermediate or advanced focused on paid search, SEO, social media marketing weve got plenty planned for you.
Our Agenda-At-A-Glance provides an overview of everything thats going on. This year, we have sessions that are focused toward search engine optimization (working with free listings), PPC (paid search ads), and social media marketing).
Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts.
In his keynote address, Will Data Save Marketing? Ajit will discuss a key issue facing all marketers: In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will help marketers facilitate a deeper understanding and consequently lead to more effective marketing campaigns.
Search boot camp has been a fundamental offering of SMX shows from the beginning. Designed for newcomers to search marketing, SMX Search Boot camp covers all the fundamentals:
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The Big SMX London Preview A Virtual Tour Of What To Expect