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NEW YORK--(BUSINESS WIRE)-- LexisNexis (www.lexisnexis.com), a leading provider of content and technology solutions, announced today at LegalTech® New York, the launch of the LexisNexis®Social Media Visibility service that enables solo practitioners and lawyers at smaller law firms to establish a solid, comprehensive, and manageable social media presence. The service includes creation of an exclusive blog page as well as guidance and assistance in crafting profiles and in generating and posting appropriate content on major social sites, including Facebook®, Twitter® and LinkedIn®. By leveraging social media more effectively, lawyers and firms are better able to demonstrate thought leadership, extend the reach of their websites, improve site performance on search engines, and engage prospective clients via popular interactive communities.

“Consumers use social media tools to find the information they need, including finding lawyers and legal information. We provide customers with an effective strategy for utilizing social media in order to maximize lead generation,” said Phil Livingston, CEO, LexisNexis Marketing & Business Solutions.

“Social media specialists at LexisNexis will help law firms build a credible social media presence through engaging blog content and exposure on top social media sites,” Livingston added.

The LexisNexis Social Media Visibility service begins with either the creation of a custom blog tailored to match the look and feel of the rest of the firm’s website or a unique blog page designed to match the blog’s theme. The LexisNexis team will collaborate with each firm to develop relevant blog content each week based on topics chosen by the firm. The firm has full creative control of content posted. The team increases the blog’s exposure by submitting it to major blog directories, legal blog lists, and to other relevant sites, such as Digg®, YouTubeTM and Squidoo, to generate inbound links. In addition, the team will set up the firm’s Facebook Fan Page and Twitter account with feeds to its blog, and create a LinkedIn company profile that includes attorney profiles.

Law firms also have the option to subscribe to Social Media Visibility Advanced and receive all the benefits of Social Media Visibility, plus even more online exposure that includes two custom-developed blog posts per week, additional submissions to blog directories, and additional individual attorney profiles on LinkedIn.

To learn more about the LexisNexis Social Media Visibility service, please visit http://www.lexisnexis.com/law-firm-marketing/products-and-services/optimization-services/social-media-visibility/.

LexisNexis today also announced the launch of a new portfolio of website products and services for law firms, called LexisNexis®Web Visibility Solutions, featuring search engine and mobile device optimization. Each web product in the LexisNexis Web Visibility Solutions portfolio includes the features and optimization necessary for a law firm to compete effectively in specific practice and geographic areas. The LexisNexis team leverages market data, ongoing testing, analyses of legal search engine marketing trends, proprietary law firm website conversion research, and our own experience in creating and/or hosting more than 40,000 law firm websites to create sites that rank competitively and convert more site visitors to clients.

“LexisNexis Web Visibility Solutions are backed by a team of web design and SEO specialists who help ensure each site competes effectively, ranks high on search engine results, can be found easily by the rapidly growing segment of mobile device users and convert visitors to leads,” Livingston added.

Along with the search engine and basic mobile optimization and basic blogging platform that come standard, these Web Visibility products all feature LexisNexis® Client Center. Named “Best Legal Solution” in the 2012 Software & Industry Information Association (SIIA) CODiE Awards, LexisNexis Client Center is an online client collaboration portal built directly into a law firm’s website, where lawyers and their clients can easily and quickly exchange documents and relevant case information in a secure environment. By providing a secure, online conduit for calendar, contact, task and other information sharing directly from a firm’s website, Client Center offers smaller firms the ability to deliver more efficient client service, differentiate themselves from their competitors, and reduce administrative costs – all while maintaining attorney-client privilege. Client Center is powered by LexisNexis Firm Manager™, an online practice management application for solo practitioners and small law practices.

For more information about LexisNexis Web Visibility Solutions, please click on the following link:

http://www.lexisnexis.com/law-firm-marketing/products-and-services/websites-seo-social/

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.

LexisNexis helps solo practitioners and specialized law firms enhance their online presence and drive more prospects to their firm. Services offered include website design and development, video production, search engine optimization, robust profiles on leading legal sites Lawyers.comSM and martindale.com®, and coordination of Martindale Hubbell® lawyer ratings services.

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LexisNexis Launches Social Media Visibility Service for Law Firms

Reuters

In the college football world, there’s a lot of talk that Penn State’s recruiting is suffering because its new head coach, Bill O’Brien, is more focused on getting the Patriots’ offense ready for the Super Bowl. That’s not good news for Nittany Lions fans.

But Patriots fans can be satisfied with knowing that at Super Bowl Media Day, all indications were that O’Brien is singularly focused on the Super Bowl, and the only time Penn State is a distraction is when the media asks about it.

O’Brien said today that he is delegating the Penn State stuff to the staff at Penn State until he starts that job on Monday.

“This is about the Patriots this week,” O’Brien said. “I’m thrilled to be the head coach at Penn State, but I’m really focused on the Patriots and trying to do the best we can to put together a great game plan on Sunday.”

Patriots head coach Bill Belichick said there has been no change to the game planning process with O’Brien having a second job.

“Bill O’Brien has done everything he normally does, and everything he can possibly do,” Belichick said. “I’m sure he’s spent some extra hours early in the morning and late at night doing things for Penn State. He’s done everything we’ve asked him to do here, and he has been very diligent in his responsibilities.”

The Patriots have been in this position before, with Charlie Weis coordinating the offense through the Super Bowl after accepting the Notre Dame head coaching position, and that worked out fine for the Patriots. (Weis’s tenure at Notre Dame didn’t work out quite as well for the Fighting Irish.)

Patriots guard Brian Waters offered an interesting assessment of the O’Brien situation, saying he thinks being at the Super Bowl should be great for recruiting.

“For him, this is the greatest recruiting tool he’s got,” Waters said. “He could have easily walked away and said ‘I’ve got my opportunity somewhere else,’ but instead he’s seeing it through. He’s as fired up as he was the course of the season.”

Waters also praised O’Brien for the fire he showed in his famous sideline confrontation with Tom Brady.

“As players, we liked [the argument],” Waters said. “Those are two positions that can be relaxed . . . I don’t want to say pretty boy positions, but they can be. The guys calling the plays and the guy throwing the ball. To see those two be the most fired up two guys on your team, to us as a football player, a lineman in the trenches every day, we have an appreciation for that.”

Penn State fans can be glad to know their coach is fiery, and not a pretty boy.

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