Archive for January, 2012

Social media marketing starts preventable food fight

Angie of Angie’s Cake: Cake Balls and Cake Pops in Houston woke up to a startling discovery one morning when she learned that Itty Bitty Cake Pops of Calabasas, Calif., had stolen her cake ball images and displayed them as their own on Facebook. Angie, who has had much success through social media, boasting nearly 3,000 Likes on Angie’s Cake’s Facebook Page, raised awareness of the infraction with her fans on her Facebook wall. Fans rallied to support Angie’s claims, visiting Itty Bitty Cake Pops’ Facebook page and leaving comments. Later, Sally Rahban, CEO/President of Itty Bitty Cake Pops, apologized publicly to Angie’s Cake, citing that she was unaware and doesn’t run the Facebook page. For a fledgling business, like Itty Bitty Cake Pops, this is a public relations nightmare.

In this age of internet and social media, intellectual property is shared with the click of a button and it is just as easily stolen. The recent attention to this matter of stealing intellectual property by the PIPA and SOPA bills demonstrates that this issue is far reaching, yet an adequate solution has not yet been found.

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Dana Williams of {PRO}motion Social Media, LLC explains “Trust is at the foundation of any relationship, business or personal, and it certainly factors into online relationships in social media. Social media marketing is no exception, in fact, the relationship aspect of using Facebook, Twitter, Google+, and the others makes it that much more critical to use your manners and play nicely in the sandbox. PRO}motion Social’s values of trust, individuals, partnerships, and technology help businesses to navigate the always changing and often complicated world of marketing in Web 2.0.”

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Social media marketing starts preventable food fight

Censorship Senseless? ‘Twitter always faster than govts’ – Video

30-01-2012 06:38 Micro-blogging service Twitter has announced that it will filter tweets on a country-by-country basis due to differing legal demands. Critics were quick to accuse the company of attacking freedom of online speech to make extra profit. Aaron Schwartz, the founder and executive director of Demand Progress.org, an organization campaigning against Internet censorship, thinks the newly introduced measure will hardly achieve its goal of censoring Twitter. RT on Facebook: http://www.facebook.com RT on Twitter: twitter.com

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Censorship Senseless? 'Twitter always faster than govts' - Video

Twitter CEO: Don’t Worry About Censorship

Twitter users are pretty angry over the company’s new censorship policy. Twitter’s CEO thinks you worry too much.

PC Mag is reporting that Twitter’s CEO Dick Costolo spoke Monday evening at the “Dive Into Media” conference hosted by All Things D. He spoke extensively on their censorship policy hoping to put the public at ease.

Costolo says that the new policy “will simply allow the company to transparently deal with valid government requests to remove certain content.” He goes on to say that the company didn’t go looking to implement this new policy, but rather it was a reactionary move.

He said that there has been “no change in our stance or attitude or policy with respect to content on Twitter.” The company believes that they are doing the right thing when it comes to dealing with issues operating in certain countries. He added that they need this policy to continue operating in certain countries, like Thailand.

He denied the rumors that the company implemented the policy to get into China.

“I don’t think the current environment in China is one which we think we could operate. We would love for people in China to be able to use Twitter the way we want them to be able to use it, which is speaking freely and letting their voices to be heard by as many people around the world as possible, we would love that.”

As for other topics, Costolo touched upon the idea that 2012 is going to be the year of the Twitter election. He points to the presidential candidates using Twitter and users of the social media site letting out a “collective groan” when Obama made that terrible spilled milk joke during his State of the Union address as examples.

He finally addressed Twitter’s potential IPO by saying that they won’t be going public just yet, instead focusing on the business at hand.

“We are going to be really patient about the way we build the business. We are trying to build a decades-long, lasting business.”

When directly asked about an IPO for Twitter in the future, he said, “I choose not to answer that question.”

The full interview is below for your viewing pleasure:

About Zach Walton
Zach Walton is a Writer for WebProNews. For fun, he sips bourbon while writing commentary on the games industry. Google+

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Twitter CEO: Don’t Worry About Censorship

The Good, the Bad, and the Fuzzy of Twitter's New Censorship Rules

Twitter chief executive Dick Costolo, stern-faced and blank-eyed, explained his company's new censorship capabilities defensively on Monday night. When asked Twitter's stance on free speech, its plans for international expansion and the criticism the company's faced for bending to governmental pressure, Costolo implored the audience -- and ostensibly Twitter's users -- not to speculate about whether or not the new technology that can withhold tweets in certain parts of the world means that tweets would continue to flow freely around the world. It has nothing to do with wanting to move into China or anything like that, Costolo explained. It's just what some companies have to do to grow.

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"We could go into hypothetical after hypothetical after hypothetical," Costolo said. "Our perspective is that the most honest transparent and forward-looking way for a company to deal with the myriad of complex issues around the world that you experience when you have to operate in these countries." Based on the company's recent history dealing with government orders, though, the hypothetical is exactly what worries free speech advocates.

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The Good

Twitter's new censorship wall is full of holes. As we explained last week, the new tweet-blocking technology doesn't delete tweets; it simply withholds them in parts of the world where relevant laws would make it illegal to publish tweets. If a tweet is blocked, simply change your country to one with less stringent privacy laws. If you think that this be Twitter's might be a way of getting to the Great Firewall of China, think again. Twitter does not operate in China and based on Costolo's comments on Monday, they don't plan on operating there any time soon: "I don't think the current environment in China is one in which we thing we could operate." Costolo added."

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Twitter also says they did not build this technology with the expressed intention of withholding content, but rather to provide a buffer between governments and users. "We do not proactively monitor or filter any content," Twitter representative Matt Graves told The Atlantic Wire last week. "This is a reactive policy: that is, we will withhold specific content only when required to so in response to a valid and applicable legal request." 

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The Bad

Cooperating with governments inevitably means that people could go to jail for tweeting. One such (somewhat problematic) example of this is the United Kingdom, where it's illegal for the media to name people with court-ordered super-injunctions. A super-injunction is a particular kind of gag order issued by a judge often in order to protect public figures from coverage of potentially sensitive issues. When a tweeter identified professional footballer Ryan Giggs as having obtained a super-injunction to hide his affair with a reality TV star, the courts attempted to force Twitter into revealing the identities of the users who broke the super-injunction and punish them for speaking up. This did not go over well on Twitter, but eventually the company caved in to government pressure by releasing the names. "Are you really going to say that someone who has a true claim for protection perfectly well made has to be at the mercy of modern technology?" Lord Judge, the Lord Chief Justice of England and Wale asked The Guardian. "I'm not giving up on the possibility that people who peddle lies about others through using technology may one day be brought under control…"

"The mercy of modern technology" is a really funny phrase. It will take a while to sort out the legal details, but James Webley, who sent the original tweet, leaking news of Giggs' affair could face jail time. While this doesn't sound like a good thing for anybody, the truth is that Twitter's new tweet withholding policy could prevent cases like this -- ones that scare old British judges wearing powdered wigs -- would be brought under control before they bubbled up to the high courts. That's a very speculative hypothetical, however. But since we're already speculating, imagine what would've happened in Iran or Egypt had Twitter decided to cave in to government pressure.

The Fuzzy

As Costolo said, it's very unclear what will happen in the future that will force Twitter's hand and make them censor tweets. For now, nothing has really changed. "There’s been no change in our stance or attitude or policy with respect to content on Twitter," said Costolo on Monday. "When we receive one [a cease and desist order] we want to leave the content up for as many people as possible while adhering to the local law." Until then, keep tweeting.

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The Good, the Bad, and the Fuzzy of Twitter's New Censorship Rules

Thailand welcomes Twitter censorship tool

Thailand, which regularly cracks down on Internet content deemed critical of its revered monarchy, on Monday welcomed social media giant Twitter's controversial new censorship policy.

The San Francisco-based networking website announced last week that it can now block tweets on a country-by-country basis if legally required, enraging many users, but Thailand said it supported the move.

"It's a good idea that Twitter has this policy to take care and prevent its users from violating the law, because freedom of expression must not violate other people's rights or the laws in each country," Thai Information and Communication Technology Minister Anudith Nakornthap told AFP.

"The ICT ministry will continue to ensure no person or group uses social networks to violate the law. I agree with Twitter's new policy but we will not be involved with Twitter's censorship."

The Thai government has removed tens of thousands of web pages in recent years because they were considered insulting to the royal family, an extremely sensitive subject in the politically-divided country.

A boom in online discussion on social media websites such as Facebook and Twitter is fuelling political debate and challenging Thailand's long-standing taboo against openly discussing the royal family.

In November Thailand asked Facebook to delete more than 10,000 pages of content containing images or text deemed offensive to the monarchy.

Anyone convicted in Thailand of insulting the king, queen, heir or regent can been jailed for up to 15 years for each offence, and rights groups have expressed concern about a series of convictions under the tough rules.

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Thailand welcomes Twitter censorship tool