Archive for the ‘Social Marketing’ Category

Awesome Sauce Sauce Media Social Marketing – Video


24-05-2012 08:55 Awesome Sauce Media social media marketing

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Oracle Buys Vitrue to Add Cloud Social Marketing to App Portfolio

Oracle is acquiring Vitrue, a cloud-based social media marketing campaign creator that enables customers to create, manage and measure social media marketing campaigns on platforms such as Facebook, Twitter, You Tube and Google+. Oracle said that Vitrue, combined with Oracles existing sales, service, commerce, social data management and analytics capabilities, will create the most advanced and comprehensive social relationship platform, according to a news release. Terms of the acquisition of Atlanta-based Vitrue, which is expected to close sometime this summer, were not disclosed

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Marketo Introduces Integrated Solution for Social Marketing Automation

Marketo yesterday launched Marketo Social Marketing, a suite of products to make every marketing campaign inherently social. The suite’s first offerings, Marketo Social Boost and Marketo Social Promotions, include a new collection of social campaign applications, such as video sharing, voting, sweepstakes and referrals.

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How Social Media Revolutionized Wine Marketing & Sales

Social media is taking over as the recognized way to spread the word about your brand and its products. Today it is essential to have an online component to your marketing efforts and sites like Facebook and Twitter are some the hottest spaces available.

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Oracle Acquires Virtue, A Social Marketing Platform

Oracle announced an agreement to acquire cloud-based social marketing platform Virtue. Virtue is designed to let marketers manages social marketing campaigns across Facebook, Twitter, YouTube and Google+ from one place

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