Archive for the ‘Marketing’ Category

Nestlé Waters Extends Mobile Marketing Relationship with Hipcricket

Hipcricket®, Inc. , the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc.

Tags: , , , , , , , , , , , , , ,

infinitee Launches New Website To Showcase Inbound Marketing Services

ATLANTA, May 18, 2012 /PRNewswire-iReach/ — infinitee, a full-service marketing and advertising agency in Atlanta, launched a new website this month, www.infinitee.com , to showcase the addition of Inbound …

Tags: , , , , , , , ,

Sears Explains Its Success In Content Marketing

Earlier this week we profiled digital marketing execs from General Mills and GE on how they?re running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from best of breed content discovery platform, Outbrain.

Tags: , , , , , , , , ,

Sears Explains Their Success In Content Marketing

Earlier this week we profiled digital marketing execs from General Mills and GE on how they're running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at and Gilad de Vries from best of …

Tags: , , , , , , , ,

Using Marketing Analytics: I Do, Therefore, I Think

I recently reported that The CMO Survey found companies expect to increase the marketing analytics portion of their marketing budgets by 60% from 5.7% to 9.1% in the next three years.

Tags: , , , , , , , , ,