Archive for May, 2012

Inuvo Launches ALOT Appbar and Home Page into Three New Markets

NEW YORK--(BUSINESS WIRE)--

Inuvo (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today that the Company recently entered into three new markets with the ALOT Appbar and Home Page and have already attracted a live user base of approximately 100,000 users. According to World Bank statistics, Italy, Russia, and Turkey, have approximately 123 million total Internet users.

In addition to expanding the global footprint of the ALOT Appbar, Inuvo has also completed translation of the product into Italian, Russian and Turkish for enhanced localization in those countries. The ALOT Appbar and Home Page are a part of Inuvos Software Search business segment, which assists users in the search, navigation, and management of everyday information. Users are attracted by the hundreds of free, simple-to-use, and easy to access applications in the ALOT Appstore. The ALOT Appbar and Home Page offer full search capabilities and are primarily monetized by users typing in search and clicking on pay per click ads.

Inuvo is very excited about the opportunities for growth in these new markets, stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. The fast pace of economic growth in Turkey and Russia, and our proven ability to rapidly increase the size of our user base in Western European markets like Italy, is very encouraging. Management anticipates continued growth in these new markets as well as continued growth worldwide, throughout the rest of 2012.

About Inuvo, Inc.

Inuvo, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit http://www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined companys plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

Visit link:
Inuvo Launches ALOT Appbar and Home Page into Three New Markets

Your #1 Source for SEO

29-05-2012 20:25 We are Canadian SEO Experts, Let us help you & your company with Social Media or a custom or packaged Social Marketing Campaign. Follow US

Visit link:
Your #1 Source for SEO

Global Marketing and Communications Vice-Presidents Gather in New York to Discuss Social Media's Impact on Digital …

NEW YORK, NEW YORK--(Marketwire -05/31/12)- Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy.

Social media has had an enormous impact on some of the most fundamental assumptions of business practice. The relationship between a business and their consumers has changed completely - and irrevocably.

The great levelling of the playing field that social media has engendered has led to plenty of corporate opportunity - initially around digital marketing - but also very real risks.

The New York Corporate Social Media Summit is a third time event devoted to investigating these risks and opportunities, and social business more broadly. It's a conference designed exclusively for a corporate audience and brings together leading experts from within business to discuss challenges, opportunities, and best practice.

As business social media's impact has grown, so has the Summit - to the extent that it is now the leading event in this space. This year, corporate vice-presidents from companies like American Express, Diageo, Citi, McDonald's and Gap will share their experiences and insights on social media marketing and more generally, business social media, with an audience hundreds strong.

Some of the key issues to be discussed include reputation preservation and crisis communications, integrating social into core marketing, embedding social media across your organisation, internal governance models, measuring the impact of social engagement and core social media marketing best practice.

Nick Johnson, founder of Useful Social Media, who are organising the event, says

"This is a fantastically interesting - and challenging - time for businesses. Social has changed business in many ways - and those who are prepared stand to benefit from the many opportunities that corporate social media offers them. This conference is designed to help corporate digital marketing, communications, strategy and social media executives to learn from the leaders - those who have real experience of managing - and leveraging - this changing business environment."

For more information on the Summit: http://usfl.so/MWPR.

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our blog, produce long-form briefings and write in-depth research reports. Our conferences are widely recognised as the best in the field of corporate social media best practice.

Continue reading here:
Global Marketing and Communications Vice-Presidents Gather in New York to Discuss Social Media's Impact on Digital ...

Social Stage Awarded Facebook(r) Preferred Marketing Developer

WESTLAKE VILLAGE, Calif., May 31, 2012 (GLOBE NEWSWIRE) -- Social Stage, the California-based creator of online platforms that allow users to build custom websites within Facebook pages, announced today that it has earned Facebook(R) Preferred Marketing Developer (PMD) status for app development. The program awards badges to high quality developers of page management tools, ad management tools, app development and insights products. Facebook has recognized Social Stage in the "apps" category for its easy-to-use platform, which helps others build their companies, offer value, and stand out in the social sphere.

"Being named a Facebook(R) Preferred Marketing Developer is an incredible honor, since it speaks to the efficacy of our social media business applications," said Brandon Lee, Co-Founder and CEO of Social Stage. "We hope that our acceptance into the PMD program will help Social Stage reach even more entrepreneurs, small businesses, franchises, direct sale and corporate clients with our unique and affordable social media solutions. We believe we are the most robust social media platform out there."

Facebook's newly created PMD Badge combines the Preferred Developer Consultant and Marketing API programs to create a unified certification process for brands and companies that build marketing tools on top of the Facebook platform. The goal of the PMD program is to help them find consultants who can work with them to build comprehensive Facebook campaigns and presences.

For more information about Social Stage visit http://www.socialstage.com/

For more information about Facebook's PMD Badge visit https://developers.facebook.com/preferredmarketingdevelopers

Press: For more information, or to schedule an interview, please contact Lori Faigin at The S3 Agency at (973) 257-5533 or lfaigin@theS3agency.com

About Social Stage

Launched in April 2011, Social Stage is an online platform that allows users to build custom websites within Facebook pages. Brandon Lee, Co-Founder and CEO, has created this service offering pre-packaged suites that provide small business owners the ability to create Facebook websites -- fast. Social Stage helps others build their companies, offer value, and stand out in the social sphere. For more information about Social Stage, visit http://www.socialstage.com/, Facebook.com/socialstage or @socialstage on Twitter.

This information was brought to you by Cision http://www.cisionwire.com

http://www.cisionwire.com/the-s3-agency/r/social-stage-awarded-facebook--preferred-marketing-developer,c9267875

See the rest here:
Social Stage Awarded Facebook(r) Preferred Marketing Developer

The Truth About Social Media Measurement & Marketing Dashboards

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.

For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives."

In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media Measurement Dashboard".

Over a year prior to that article, two friends of mine, Tom Markiewicz and Derek Scruggs, also had a vision about tracking key metrics specific to social media.

While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics Markiewicz and Scruggs recognized few were addressing the kind of real-time data and social media metrics that could facilitate a level of predictive analysis that might impact immediate decision-making.

In 2009,Markiewicz and Scruggsworked the business plan together, articulated the value proposition and delved deeply into the feature set. Their new company, StatsMix, was selected to participate in the TechStars (early-stage business) accelerator program, and quickly piqued the interest of investors who intuitively understood they were onto something big.

Sample StatsMix dashboard, combining web orders, customer phone support and social media metrics.

But as they raced to achieve their minimal viable product and continued to collect feedback from early beta customers, they soon became aware of a stark reality that completely altered their development roadmap over the following two years.

Beta customers began asking a common set of questions that seemed very rudimentary, and not relevant to what StatsMix originally had set out to do.

The rest is here:
The Truth About Social Media Measurement & Marketing Dashboards